Fact of the Matter, Ep. 1 | Winter Parking Dibs, Cubs/Sox & Wilbur You, CEO of Youtech.

It’s here. It’s finally here. After a few months of conceptualizing and pre-production, UrbanMatter’s flagship podcast ‘Fact of the Matter w/ Brian Lendino’ is now live. I know what you’re thinking: we’re super late to the podcast game. That’s fine. We know we’re starting the race a little late but we aren’t too concerned. Good content is good content and UrbanMatter has that in spades and this is no different.

So what does it mean? Why should you care? Hell, what even is it?

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The Fact of the Matter is this: Brian Lendino dives deep into the roots of Chicago’s business, hospitality, sports, music, and nightlife scenes through a series of interviews and conversations with the people directly responsible for them. We’ll discuss their story, how Chicago has shaped them and their legacy, and what their industry looks like moving forward. Tune in for banter so authentically Chicago you’ll be asking if you can have a shot of Malört with it.

We wanted to create a podcast that incorporated the edgy banter Chicagoans are so glowingly known for with introspective conversation with some of Chicago’s most recognizable people and marry that together in one palatable, entertaining hour of content. I’m the person best fit to do that. I’ll create an environment that’s comfortable for our guests and easy-going on the ears of our listeners, a brand that’s attractive to advertisers, and an experience that’ll keep you wanting to come back for more.

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To listen and subscribe to Fact of the Matter w/ Brian Lendino, you can visit our Anchor.fm website for a list of streaming platforms we are on. If you want a direct link to our Spotify page, it can be found right here. Follow or subscribe on whichever platform is best for you, and if possible, a 5-star rating and share goes a long way. You don’t have to listen. I won’t be offended. But pass along to someone who might be.

Episode 1 is packed with an intro about the podcast and background about me, fun banter about all of the fun winter parking dibs brings, and a back and forth about both of Chicago’s baseball teams entering 2021. We finish the episode off with Wilbur You, CEO of Youtech in the Chicagoland area and recent honoree of Forbes ’30 under 30′.

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It’s go time and we can’t wait to have you along for the ride. Enjoy!

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