Chicago-based Guaranteed Rate will air a commercial during CBS’s broadcast of the Super Bowl on February 7, 2016.
The 30-second spot will feature the company’s spokesperson, home improvement celebrity Ty Pennington (former host of Extreme Home Makeover), and will focus on how easy it is for customers to use Guaranteed Rate’s Digital Mortgage to find a low rate mortgage online.
“We are thrilled about the successful launch of Guaranteed Rate’s Digital Mortgage and can’t wait to see it featured in its rightful place alongside the nation’s biggest brands,” said Victor Ciardelli, president and CEO of Guaranteed Rate. “Investing in strategic marketing campaigns has paid off tremendously for us already, and we expect this spot to deliver even greater exposure and results.”
The commercial will air regionally in four markets: Chicago, Boston, Tampa, and Salt Lake City. The day after the big game, the spot will air nationwide.
Here’s a look at the commercial:
Guaranteed Rate’s corporate offices are in Chicago’s Ravenswood and River North neighborhoods. The company has approximately 175 branch offices nationwide, and is the eighth largest retail mortgage lender in the country.
The company has been working with Ty Pennington since 2013. He has starred in several of Guaranteed Rate’s commercials, bringing attention to the company’s Digital Mortgage that allows homebuyers to get approved for a low-rate mortgage online in less than 30 minutes. However, this is the celebrity host’s first Super Bowl spot.
“What impresses me most about Guaranteed Rate is how the company is changing the way people get home loans and that they really care about providing each and every client with top-notch service and low rate mortgages,” said Ty Pennington.
Take a look at some of the bloopers below: