Website Design Tools for Tailored Online Content

The quality of an online presence has never been more important, and businesses are doing whatever they can to keep their web design on point. 

Take a look at our list of five amazing tools that can help web designers, business owners, or budding amateurs optimize their websites and tailor the content for target audiences.

The Importance of Good Web Design

Most business owners nowadays are aware of the fact that the quality of their web design can make or break their success. Whether they are aware of that or not, customers do care about design because people are naturally attracted to pleasant visuals. 

When it comes to web design, in particular, visitors are often quick to judge businesses based on their quality, and many of them will stop using the website if they find it visually unappealing. In fact, 75% of users form an opinion about a company’s credibility based only on their visual presentation. First impressions should not be left to chance since they can either attract new clients or drive them away, and only 50 milliseconds is enough for visitors to form their first impression.

Photographers, real estate agents, restaurants, bloggers, travel agencies, e-commerce stores, gaming sites, and many more, all have one thing in common – web design as one of the major components of their business success.

Website Builders You Can Trust

With such heavy emphasis on the look and usability of a given website, let’s have a look at these five easy-to-use tools for website builders that can help you improve your online presence in a major way:


WordPress is the leading Content Management System in the world which stands behind more than 37% of the total websites on the internet. Although it may seem much more complicated than simple drag and drop platforms, WordPress is actually quite simple to use. With it, you can build and maintain a feature-rich website without any coding skills. The platform is extremely customizable so users can modify all aspects and pieces of content on their sites. They can also choose from thousands of add-ons available and improve the site’s functionality even further.


When it comes to specialized tools, GiG stands out as one of the leading iGaming tech companies. It provides tailored solutions and services to iGaming operators. GiG helps gaming operators launch their online presence in a simple way, using their powerful platform. The platform is built with a unique front end that allows companies to select the content and services that are most suitable for their clients.

In addition to that, more specialized applications that involve sports betting can rely on GiG to provide them with a full range of solutions within its unique in-house platform. They are going to launch a new sportsbook, which is packed with different digital content and sports events that can be modified to adapt to your target market, and is available both on desktop and mobile. Using a free design app like this, you are guaranteed to provide your clients with a seamless experience. 


Similar to WordPress, GoDaddy is another convenient website builder that can be used to create amazing visuals without any prior experience. Users can choose from a variety of pre-built templates and modify them to create unique sites with a simple drag and drop solution. The platform comes with additional content-creation tools that help the design look great on any device. It also offers built-in marketing tools, and if you decide to go for one of the paid plans, you can expect search engine optimization and email marketing tools, shipping and payment options, and many other useful features.


Used by more than 3.5 million individuals and teams worldwide, Webflow is a powerful tool that allows you to create visually stunning websites without writing any code. The platform allows its users to take control of JavaScript, HTML5, and CSS3 in a visual canvas where you can drag and drop different elements and combine them to create a unique layout. With Webflow, you can either choose from a number of pre-built templates or start on a blank canvas. The creative power of Webflow actually goes way beyond templates, and the platform provides you with all you need to design a website around any type of content you need.


Cargo is a creative website builder most suitable for artists. It was founded in 2005 with the idea to help users publish their work in a simple yet beautiful way. With Cargo, you can create a portfolio, magazine, blog, or even an online store. It comes with various themes and responsive templates created to stand out from the competition. Additional features such as payment gateways and search engine optimization actually make the platform an amazing solution for many different business types. 

Now that you’ve learned more about some of the most useful website design tools out there, you are ready to tailor your online content for the right customer group. Whether you are a web designer or a business owner looking to establish a better online presence, at least one of the tools mentioned could help you tremendously.

Featured Image Credit: Campaign Creators on Unsplash