Travis Scott Shows Love To Justin Bieber’s “SWAG” After Sales Showdown

Absence of Underlying Conflict

While an altercation transpired between La Flame and the latest Clipse album, the recent album debuts by Travis Scott and Justin Bieber, on the other hand, went down in the absence of any antagonistic moods, differences, or direct competition. Simply put, there was no underlying narrative conflict or disagreement of any kind that could have affected those specific album releases or their commercial performance.
The two artists have not worked together on a track that has hit the market officially, excluding their 2020 track “Second Emotion.” Their camaraderie and creative talents are deeply expressed through their musical product and thus they appreciate each other a lot.

Justin Bieber Sings ‘Where Are U Now’ at Travi$ Scott’s Release Party  | Billboard

Both music stars have come up with a new album that had a challenge on the charts, and the timing was the same week. JACKBOYS 2 was Scott’s release group project, while Bieber’s solo album was called SWAG. Scott shared a screenshot showing him actively listening to the song and accompanied it with the appreciative tweet: “For the record, bro slid.” This action visibly confirmed his genuine admiration for Bieber’s latest music.

Sales Figures Without Animosity

Moreover, Scott’s positive reaction coincided with the confirmed sales numbers for that week, from which it transpired that JACKBOYS 2 had a better sales record in its debut week than SWAG. To be precise, based on the statistics included in Billboard ranking and issue dated, the JACKBOYS 2 release accumulated 232,000 equivalent album units during the first seven days of its life. By contrast, Justin Bieber’s SWAG album was only able to sell 163,000 equivalent album units in its debut week. Such disputes in sales achievement between popular artists tend to cause negative publicity or increase competition, but this particular case didn’t present any of those problems. The situation simply involved two global superstars deciding to release their new albums during the same timeframe – and notably, SWAG’s release was a surprise drop, adding an unexpected element to the week.

However, if you are seeking an example of a more contentious and competitive sales battle occurring around the same time, Travis Scott himself provides relevant commentary. Due to his emerging and highly publicized feud with rapper Pusha T, numerous industry observers and fans drew direct comparisons to the debut performance of the new Clipse album. Clipse is the duo consisting of Pusha T and his brother No Malice. They also decided to release their last album called Let God Sort Em Out during that revolting week. The debut of Clipse on the charts was marked by the fact that the first-week sales figures summed up to 118,000 equivalent album units. The beef between Scott and Pusha T was certainly a factor in people’s perception of the joint release and its sales, thus distinguishing the whole vibe from the rather family-like connection between Scott and Bieber.

Pusha T’s Initial Diss Track

If we are to assume that the audience is not aware of the past conflict, we can say it all began when Pusha T threw negative words at Travis Scott, a native of Houston. The diss got aired on the song titled “So Be It,” and largely the phrase was being pushed in the promotion of the Clipse album, “Let God Sort Em Out”. Following that provocative track, Travis Scott appeared to deliver a retaliatory response through his own music. Specifically, listeners interpreted lyrics on the opening song “CHAMPAIN & VACAY” from his JACKBOYS 2 project as a direct musical reply to Pusha T’s earlier remarks. This exchange effectively transformed their disagreement into a visible back-and-forth played out on records released during the same timeframe.

Moreover, the Clipse duo from Virginia, which comprises of Pusha T and his sibling No Malice, were involved in their public conflict with Travis Scott intensively. Together with the promotion of their new album rollout, they took part in a lot of interviews and were forthcoming about their ongoing conflict with Scott. They were not going to let the tension go away that easy and thus, made the decision to confront it publicly, therefore, constantly keeping the disagreement in the eyes of the public.

However, in addition to those individual sales contests or inter-personal differences he comes across, Travis Scott is beyond doubt holding a great standing in the music world, and his impact is seen nowhere more than the global music industry. One great example of his popularity is the fact that he has become the second most streamed rapper of all time on Spotify which is really a big deal. With only Drake, his most frequent collaborator who was part of the “SICKO MODE” to overshadow him, that’s quite an achievement indeed!

Positive Reception for Justin Bieber’s Album

Travis Scott Shouts Out Justin Bieber's "SWAG" After Sales Battle

Turning attention to Justin Bieber’s recent release, his new album titled SWAG received a noticeably favorable reaction from listeners. Both dedicated fans and initial skeptics alike expressed pleasant surprise regarding the musical direction and quality presented on the project. This positive reception solidified the album’s impact beyond just its chart performance during the competitive release week.

La Flame (Travis Scott), for instance, has come out and publicly talked about how much he is a big Bieber fan. It seems that Justin Bieber’s recent work was his inspiration for those supportive messages on social media. As we would all expect, the respectful and kind behavior shown by these two stars to each other is, in fact, the main cause of everyone getting so curious about the possibility of them deciding to team up in the music business again. As a result, it becomes one of the topics mostly speculated to happen.

By far, Scott and Bieber supporting each other publicly during their albums release not only makes the audience notice a more peaceful situation created compared to the experience of Scott and Clipse, but also makes them wish for more positive examples to be set by the artists on the level of not only recognizing but being happy for the commercial achievement of each other instead of engaging in public disputes over recognition or chart positions.

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