Sydney Sweeney’s The famous Emmy-winning “Euphoria” actress, has indeed revealed the launch of her intimate apparel line called Syrn. However, sources have hinted that the brand might be facing its first challenges at the moment.
In January 2026, her first-ever lingerie label shot into the spotlight, but it has been facing problems.
The name of the line is pronounced “sye-rin,” and according to Sydney, it was to be an inclusive, founder-led brand and not simply a celebrity endorsement as usual.
Insiders reveal how Sydney Sweeney’s brand SYRN is struggling with sales
Sydney Sweeney’s lingerie brand Syrn reportedly struggles with sales
Syrn, Sydney Sweeney’s lingerie line that debuted last year, is reportedly on the brink of major trouble, In Touch has learned. One of the insiders has revealed that due to the failure to gain sales, the company team has been organizing continuous discussions to come up with new sales campaigns.
Although Syrn emphasizes providing bra and underwear sizes that are inclusive, the launch reportedly has not met expectations. “It has been a total failure,” the insider revealed. “They expected it to be a sellout based on Sydney’s brand, but apparently her sellability is decreasing rapidly.”
During the brand launch, Sweeney remarked to Elle, “My main goal with the lingerie brand was to create a feeling of understanding women rather than just talking at them.” Syrn includes lace-trimmed bras and panties in 44 sizes. However, certain critics feel that the main focus should not have been on Syrn Sweeney’s physique and persona.
Critics question Syrn’s focus on Sydney Sweeney
“SYRN branding is exclusive to certain people,” comments Robin Report after reviewing the brand. “Instead of inviting the women into the brand, it actually demands that they imitate and adore the founder.
Their marketing makes a brilliant show of the space for all women, but it is very much the center of attention on one figure: Sydney Sweeney. It actually feels like the underwear is not the product here; it is Sweeney’s body,” it also says.
“Conversely, SYRN is so dependent on the celebrity that the consumer is relegated to playing a secondary role. It is not so much a vehicle for self-expression as it is a way for the consumer to partake in Sweeney’s image,” the report suggested.
Previously, Sydney Sweeney had her first experience with fashion disputes in early summer when she featured in American Eagle’s “Sydney Sweeney Has Great Jeans” advertisement, which caused some controversy among those who thought it implied she had superior genetics.
