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From cookbooks to sneakers, Snoop Dogg continues to lend his unmistakable charisma to numerous ventures. His influence is now well into the iGaming world after partnering with BGaming to release the company’s first celebrity-branded slot, Snoop Dogg Dollars. The themed game was first released exclusively on September 25 with Roobet. But what is the game all about?
Spinning it Like it’s Hot
Released on October 30, 2024, Snoop Dogg Dollars is all about paying tribute to a rapper, entrepreneur, and cultural icon that is Snoop Dogg. So, how does the collaboration between Casinolytics, Roobet, and BGaming play out?
Players will enjoy a cluster-pay mechanic on the reels. That means you need to match at least five symbols on the reels to form a cluster win. It gets better with every winning cluster marking its cell. Should another win come about on a marked cell, the player will bag a multiplier seeding at 2x. However, every additional win on the cell will attract another 2x multiplier.
After winning symbols disappear, bonus symbols may appear in the empty spaces yet to be filled. These symbols are skull, weed, wilds, and scatter icons.
Note that weed symbols will elevate all multipliers before they disappear. On the other hand, skulls will clear the low-value symbols before triggering a refill. Wild symbols are sticky which means they will remain frozen until the refilling sequence ends. If a player digs up a wild in a cell with a multiplier, there’s a 10x multiplier to accompany it.
Snoop Dogg’s Unstoppable Brand
Over the years, Snoop Dogg has transformed his image from a music legend to a multifaceted global brand. For instance, his collaboration with Adidas produced exclusive sneaker collections, merging streetwear aesthetics with his distinctive flair, and making them a hit among fans and collectors.
Then you have the Funko Pop dolls immortalize him as a cultural icon, featuring designs that pay homage to different phases of his career, from his early days as a rapper to his current role as an entertainer and entrepreneur.
In the kitchen, the hip-hop star released a cookbook ‘From Crook to Cook.’ The recipe book stands out as a creative venture, blending his laid-back persona with practical dishes, reflecting his love for food.
Such influence on a global stage was featured in BGaming’s Product Owner’s speech. According to Alexandr Shavel, Snoop Dogg’s legacy spans decades, making him one of the world’s best-known rappers.
Mr. Shavel further heaped praise on the Snoop Dogg Dollars slot game. The Product Owner promised players an immersive world where hip-hop reigns supreme courtesy of the hip-hop soundtrack and West Coast setting deployed in the game. Mr. Shavel concluded by stating that Snoop Dogg Dollars is all about celebrating the rapper’s career while also inviting players to appreciate Snoop’s craft.
On the other hand, Roobet also commented on the partnership with BGaming. According to Roobet, the production process has been enjoyable. Heaping further praise on BGaming, Roobet pointed out the exceptional creativity, talent, and perseverance during the game development.
As one of the top iGaming content providers in the industry, BGaming boasts of being the pioneer in supporting cryptocurrencies and offering Provably Fair games. With its creative team, the provider features in over 1600 online casinos globally. Additionally, it has a roster of over 150+ products.
The Snoopification Continues
This is not Snoop Dogg’s first partnership in the iGaming world. Earlier in the year, the hip-hop icon partnered with Roobet again to release a game titled Snoop High Rollers.
Available exclusively on Roobet, Snoop’s High Rollers was the first partnership between the entertainment brand and Snoop Dogg. Speaking during the release, the rapper stated he was keen on making his mark on several things, acknowledging that the partnership had been in the pipeline for a while. Snoop further gave a glimpse of what players should expect in the game, saying that “it’s fun, it’s fresh, it’s gonna be crazy.”
The Head of Partnerships at Roobet, Anthony Brennan, seconded Snoop’s statement. According to Brennan, Roobet is all about pushing the boundaries and grabbing opportunities in the iGaming space. Concluding his sentiments, Brennan hinted at more exciting partnerships between creators.
Snoop’s High Rollers is set in Hollywood, with the game revolving around Snoop Dogg’s extensive and rewarding career. What will capture your attention and is synonymous with the rapper are his favorite greens, Mary Jane, and money.
Both Snoop Dogg games are available at different online casinos where you can play for real money and at sweepstakes casinos. Instead of traditional betting, players use virtual currency, such as “coins” or “sweeps coins,” in these sweepstakes casinos, which they can acquire through free daily bonuses, promotions, or by purchasing related products (like in-game gold coins or tokens). You can learn more about the best sweepstakes casinos here.
The Future of Celebrity-Branded Gaming
Snoop Dogg Dollars represents an exciting evolution in iGaming, combining star power with top-tier game design. With the success of celebrity-branded slots like this, more partnerships between entertainment icons and gaming companies are likely to emerge. For fans of Snoop Dogg, it’s another way to engage with his larger-than-life persona.