Keychain and YouBar Forge Strategic Partnership to Revolutionize the Custom Protein Bar Industry

NEW YORK, May 30, 2024 – In an exciting development for the consumer packaged goods (CPG) sector, Keychain, a cutting-edge platform for the packaged goods industry, has announced a strategic partnership with YouBar, a leading custom protein bar manufacturer. This partnership underscores Keychain’s commitment to transforming the way brands and manufacturers connect, ensuring that the right products reach the market more efficiently and effectively.

keychain founder

 Founders Keychain

Oisin Hanrahan, Co-founder and CEO of Keychain, expressed his enthusiasm for the collaboration: “We’re thrilled to be working with a company like YouBar who shares our passion for bringing top-tier products to store shelves. With our platform, YouBar can focus on what they do best—creating exceptional, customized protein bars.”

About YouBar: A Legacy of Innovation and Quality

YouBar, founded in 2006 by the innovative mother-son duo Ava Bise and Anthony Flynn, has a rich history of revolutionizing the protein bar industry. Initially a home-based venture, YouBar has rapidly expanded into a leading name in custom protein bar manufacturing. The company’s mission is clear: to help clients realize their nutritional visions by providing top-notch co-manufacturing services. 

YouBar’s work has not only earned them a loyal clientele but has also garnered attention from major media outlets such as The New York Times, ABC News, Good Morning America, and The Today Show.

YouBar’s commitment to quality is reflected in its extensive list of certifications, including SQF (Safe Quality Food), USDA Organic, Non-GMO Project Verified, GFO Gluten-Free, Kosher, Vegan, C.L.E.A.N., and R.A.W. These certifications assure consumers that YouBar’s products are made to the highest standards of quality and safety, providing confidence in the nutritional value and integrity of each product.

Anthony Flynn, CEO of YouBar, highlighted the significance of the partnership: “Partnering with Keychain aligns perfectly with our mission to bring innovative and high-quality nutritional products to market. Their platform allows us to connect with brands more effectively, helping us to focus on what we do best.”

Keychain: A New Era of Transparency and Efficiency

Keychain, launched earlier this year, is quickly gaining recognition as a transformative force in the CPG manufacturing sector. The company’s platform is designed to simplify and enhance the process of connecting brands with manufacturers, making it easier to create products that resonate with consumers. With a network of over 24,000 manufacturers, Keychain’s proprietary AI-powered platform matches brands with manufacturing partners that meet their specific needs. This level of precision and efficiency is setting new standards in the industry.

Keychain’s approach is not just about making connections; it’s about creating a more transparent and efficient supply chain. By leveraging advanced technology, Keychain provides brands with valuable insights and data, enabling them to make informed decisions and streamline their product development processes. This partnership with YouBar is a testament to Keychain’s rapid growth and its dedication to helping brands bring exceptional products to market.

The Impact of the Partnership on the CPG Industry

The partnership between Keychain and YouBar is poised to bring about significant changes in the custom protein bar industry. Keychain’s platform will enable YouBar to connect with a wider range of brands, expanding their reach and enhancing their ability to innovate. This collaboration will also allow YouBar to focus more on product development and less on the complexities of finding suitable manufacturing partners, thereby accelerating their time-to-market.

Moreover, the partnership highlights a growing trend in the CPG industry towards greater transparency and collaboration. By using Keychain’s platform, YouBar can ensure that all aspects of the manufacturing process are transparent and efficient, from sourcing raw materials to delivering finished products. This not only improves the overall quality of the products but also builds trust with consumers, who are increasingly seeking products that are both high-quality and ethically produced.

About Keychain

Keychain is a groundbreaking platform for CPG manufacturing that aims to bring clarity and convenience to the process of creating products that consumers love. Based in New York City, Keychain’s mission is to transform the way brands and manufacturers interact, making it easier for brands to find the perfect manufacturing partners. With an extensive network of over 24,000 manufacturers, Keychain’s AI-powered platform helps brands streamline their manufacturing processes, reduce costs, and bring products to market faster.

About YouBar

YouBar is a premier custom protein bar manufacturer known for its dedication to quality and innovation. Founded in 2006, YouBar has grown from a small, home-based operation to a leading name in the industry, offering co-manufacturing services to many of the most innovative brands in the United States. With a commitment to helping clients bring their nutritional visions to life, YouBar has become a trusted partner in the custom protein bar market. Their extensive certifications ensure that their products meet the highest standards of quality and safety, giving consumers confidence in the nutritional value of their products.

Future Prospects: Setting New Standards

Looking ahead, the partnership between Keychain and YouBar is set to establish new benchmarks for the CPG industry. By combining Keychain’s innovative platform with YouBar’s expertise in custom protein bar manufacturing, the two companies are well-positioned to lead the way in creating high-quality, customized nutritional products. This collaboration is not only about enhancing the efficiency of the supply chain but also about fostering a culture of transparency, quality, and innovation in the CPG industry.

The strategic partnership between Keychain and YouBar represents a significant step forward for both companies and the CPG industry as a whole. As they work together to bring exceptional products to market, they are setting new standards for quality, efficiency, and consumer trust. This collaboration is a testament to the power of technology and innovation in transforming the way we create and consume products, and it highlights the potential for even greater advancements in the future.