Advanced technology to make customer service more efficient in restaurant delivery services
Delivery has become a staple of the American lifestyle as a practical meal solution. In this scenario, emerging technologies are being developed to make the format even more efficient and accessible.
The sector has shown openness to innovation. According to a report by TouchBistro, 89% of owners and operators view artificial intelligence positively, considering its impact on daily activities.
These technologies enable a more personalized experience for the customer, using data analysis to quickly identify preferences and market trends.
Online delivery platforms exceed US$ 1 trillion
Digital platforms have established themselves as the main way to order food for delivery. According to data from Statista, the market reached just over US$ 1 trillion by the end of 2024.
In this context, apps are practical tools for connecting restaurants and customers. In addition, with the advancement of artificial intelligence (AI) and machine learning, the user experience has become increasingly personalized, promoting higher quality service and encouraging loyalty.
Applications optimize this experience by continuously monitoring interactions. Although many restaurants have their own systems, specialized platforms simplify contact with consumers. Companies such as Trypicnic, for example, offer solutions for the delivery sector.
Use of AI in delivery
AI is transforming several stages of delivery, from meal production to delivery logistics. By reducing human error, this technology reduces costs in the medium and long term, and is increasingly being adopted in the food sector.
There are different ways to integrate AI into delivery businesses, including:
- Dynamic pricing: adjusts product prices based on factors such as demand, time and availability.
- Optimized routes: analyzes routes in real time, helping delivery drivers choose the best routes to speed up deliveries.
- User experience: uses analysis of large volumes of data to personalize service, including features such as chatbots and voice assistants.
Current scenario and prospects for the future
Although many restaurants already use artificial intelligence in their operations, its adoption is not yet widespread. Barriers such as financial limitations and lack of knowledge prevent many establishments from keeping up with this evolution.
On the other hand, the use of technological innovations grows every year. By 2025, these solutions are expected to be widely integrated into the delivery sector.
In general, the correct application of these technologies tends to optimize processes and bring several benefits. With the demand for delivery growing, serving a greater number of customers without compromising quality will be a challenge that technology is better prepared to face.