Is your current SEO strategy not achieving the results you were hoping for? Despite your best efforts, some strategies just do not deliver. This can be for a variety of reasons. Perhaps you are using out-of-date techniques without realising. Maybe you are neglecting certain aspects of your SEO if you have been trying to save time. Venturing into the areas of grey and black hat SEO techniques can also cause a dent in your traffic and sales.
The good news is that you can turn this all around. Through some preparation work, you can shake up your SEO strategy and start seeing the progress you hoped for. Here are some things you can do to prepare your team for this move in a new direction.
All Hands on Deck
Before any SEO strategy shakeup can begin, you need a dedicated team ready for the task. It is not possible for one person to take on all of this responsibility. There is too much work involved. So, you have to have all hands on deck at your business, creating a team that will work solely on optimising your website.
Some businesses do not have the manpower for SEO. If this is the case at your company, know there are other alternatives you can explore. For example, you can hire an SEO agency to take over this responsibility. Companies like ClickSlice have proven results when it comes to SEO, helping businesses large and small to improve their Google ranking and boost sales. Therefore, consider outsourcing to an SEO agency if you do not have a team.
Go Over the Basics
First, you have to start with the basics. While you might think it is pointless for your team to learn about the basics of SEO, it can be the best way to create a solid foundation. You never know; this might have been where your strategy went wrong in the first place.
Consequently, start with some SEO training. There are companies that offer this, and it will educate your team on what they need to know. Once they have this knowledge, they are going to be able to apply what they have learned to your website. Once the basics are mastered, then the more complicated stuff will be easier to understand.
Learn the Algorithm Changes
Let’s not forget that Google changes its algorithm so frequently. It can be hard to keep up. But, it is necessary that your team does this. Otherwise, they can end up using out-of-date strategies that are not going to achieve the desired results. In fact, if there has been a big change to the algorithm and you are not aware of it, you could be using techniques that are damaging your ranking.
Therefore, ensure you are making time for team training. This should centre around the changes to Google’s algorithm and adjustments that have to be made. You might be surprised by some of the adjustments made in recent years. Thus, you want to educate your team on them so that you can create a new and winning strategy.
Create a New Strategy
As you would expect, the next step on the agenda is creating a new SEO strategy. Hopefully, by this point, your team knows what they must do to improve Google rankings and optimise your website. So, this should be a case of putting their learning together and creating a winning strategy they can work on.
Thus, you should make time for your team to create a new strategy. Once they have this foundation in place, they will be able to work on it daily. This can include optimising pages with good keywords and creating new guest posts. No matter what is included in the strategy. Allow your team the freedom to come up with the perfect one.
Monitor the Results
Part of any SEO strategy shakeup should be monitorisation. In other words, you want to work on your new strategy and then monitor the results. This lets you see what works for your website and what the team is doing well. You can capitalise on these great things to achieve even better results the next month.
Monitoring results also means you can spot techniques not working well for your website. It allows you to adjust and change things before you waste too much time on those tactics. You can switch things up and try something new. This can be exactly what you need to improve your rankings on Google.