Business and technology are almost synonymous these days. It’s hard to imagine a business that isn’t intimately connected with the latest tech in one way or another.
Due to rapid application development, even the local cheese farmer has a website and social media page at this point. So the message is clear: if you’re not up to speed on the latest in business tech, you need to get in the game. Here’s what you should be doing.
If you don’t have a website, that’s the first thing that you need to do. Fortunately for you, though, the days of complicated web code and confusing backend lingo are over. It’s getting easier and easier to create your own website with tools like Wix and WordPress. It’s also a buyers market for web hosting services with a wide variety to choose from and their priorities focused on making you happy.
If you do decide to hire an outside web designer, don’t be tempted by the promises of a cheap and easy site. Big developers are liable to spit out sites a dime a dozen, but won’t take the time to get to know you and understand your business. This makes it very unlikely that the product that they give you will reflect your business and your industry well. A more personal web designer will really take the time to understand what your goals are, what your assets are, and what sort of website can be crafted around that.
Once you get online you’re on the right track, but you’re not out of the woods yet. A website is great, but to take the next step you need to get noticed. This can mean a lot of different things, like having good onsite SEO or a strong backlink profile, but one thing that experts all agree on is that a strong social media presence is a huge factor in getting your business out there.
Get on Twitter, Facebook, and Linkedin ASAP and start communicating with potential clients, other businesses that you work with, and major players in your field. You want to talk to potential clients for obvious reasons: so that they hear about your business and become interested in buying your products.
It’s important to talk with other businesses that you work with to create a social media network of sorts. Their social media followers will see your page and become interested in your business and vice versa. Think of it like this: if you’ve got two businesses that work together a lot, like a milk producer and a cheese factory, there’s a lot of overlap of interest between customers of one business and potential customers of the other. Both companies can benefit by being active with one another on social media.
Finally, you’ll want to Tweet and post on the pages of big players in your field because they’re likely to have a lot of followers. If one of your tweets gets featured on, for example, CNN’s Twitter account, that is a huge boost in exposure that you just received basically for free.
They want to make the web a better place
The web as we know it today is content-driven. When people are sharing your Tweets or linking to your website they’re not linking to your product pages. Really, the only sites that can get away with product links are those that get listed on price check or deal sites, which are dominated by big suppliers like Amazon that can afford to drop their prices for the exposure.
If you want to make yourself valuable on you need to be producing content. One great way to do this is to host a blog on your website and write about your industry. Your expertise is your greatest asset and it allows you to bring something unique to the web. Talk about your business and the stories that your product creates.
They’ve streamlined real-world security
The web isn’t just revolutionizing the ways in which businesses interact with their customers. It’s also a big deal for the way we run our businesses in real life. Those of you with tangible assets have probably spent hours and hours mulling over the problem of security. Do you hire a security guard? How can you trust them if you do? What are the risks if you don’t?
Modern security technology has revolutionized the ways in which we think about these questions. Check out these great tips to prevent theft at your workplace.