In the past, you could only play casino games in brick-and-mortar casinos. However, the advent of technology has significantly affected casinos. This article will highlight several ways the continuous development of technology has changed the casino industry.
1. Shifting casinos online
These days, it is possible for anyone to enjoy casinos from the comfort of their home and even straight in their bed. This is as opposed to in the past, where the only place you could play these games was in a physical casino. This has been an excellent boost for casinos as more people can access casinos than before. Now, not only can casinos reach more people in their jurisdictions, but they can also be accessed by anyone from around the globe, which significantly increases the casino’s customer base.
2. Improved quality of games
As technology improves, so does the quality of products and services that are available. You would mostly find relatively low-quality games in the past, but now, you can play games with high picture resolutions and great graphics. This has helped improve casino player’s user experience significantly. These days, it does not matter whether someone is playing online slots or card games; players want to play games that appear aesthetically pleasing.
Why are casinos investing in better game quality?
There are several reasons why casinos are choosing to invest in better game quality. One is that other casinos are doing the same and therefore having higher quality games than their competitors gives them a competitive edge. There are hundreds of online casinos online. Casinos use the quality of their games to help them stand out from their competition.
Another reason is that they understand how important user experience is to clients. There is a difference between User Experience and User Interface, but they work together to attract players and keep them. By focusing on giving their players the best quality games possible, casinos know that they attract more players and keep more players in the long run.
3. Improved marketing results.
As was mentioned, there are hundreds of casinos online. However, some casinos remain obscure and unknown, while others become household names. In most cases, the difference boils down to how they market themselves. One technology that has revolutionized how many industries market themselves, not just the casino industry, is Artificial intelligence.
How has Artificial Intelligence affected marketing?
AI has affected marketing in several ways.
- It has changed how casinos classify their clients. – Using an AI algorithm, casinos can better identify their clients and group them into different client personas.
- Personalizing ads to the different personas – Different customer personas are attracted to different things. For example, one persona group may gravitate towards ads about comfort and ease of access, while another may value more bonuses and promotions. AI algorithms can analyze traffic data and what works best for what groups. This information can then be used to design ad campaigns geared towards different personas.
- It has aided the shift towards user-targeted marketing. – These days, marketing has changed from blanket targeting, where the same ads are designed and sent out to everyone. Today, marketing teams design ads geared to different personas, and the AI algorithms get these ads infront of a specific audience. This is called audience-targeted marketing or user-targeted marketing.
The end result of these changes to marketing is that casinos have higher ROI to their marketing campaigns than ever before as their ads have higher conversion rates.
4. Improved customer service experience
The one downside to having more clients is that more is expected of your customer service. All your clients expect to be catered to as soon as they reach out to your company with an issue. Without technology, a company often has to hire more customer care agents, which usually eats into their profit margins.
How does technology help the increasing demand on customer service personnel?
Statistics show that 80% of customers will stop doing business with a company if their customer service experience is unpleasant. Such statistics explain why many companies, including casinos, are now allocating parts of their budgets to improve their customer service offering.
Technology helps casinos help more customers with fewer customer service personnel by taking advantage of automated customer service through AI-powered customer service systems. If you have visited a website and been greeted by a chatbot, you have been on the receiving end of these services. By allocating mundane customer service tasks to AI bots, casinos can have their human customer care personnel focusing on the more pressing issues, so no customer is left waiting for too long.
5. Improved security
Cybersecurity is a big concern today. Hackers are becoming increasingly adept at hacking and breaching websites. Statistics show that there is a cyberattack every 39 seconds. Since people often need to give casinos personal information to start playing, many clients become concerned about the safety of their data.
To alleviate their fears, casinos focus their attention on ensuring that they have up-to-date security measures in place. They understand that a breach on their website would not only compromise their clients, it would also compromise their reputation.
Conclusion
Technology is like the gift that keeps on giving. It has significantly affected how casinos operate today and mainly for the better. One can only guess the extent of its impact in the future.