The COVID pandemic has caused havoc for businesses worldwide. Many people are wondering how to implement their social media strategy in such a way that would help their businesses survive. There are today many possibilities that you can work with social media, considering that the situation for many of us has changed. Regular posting, working on more traffic, buying cheap comments for Instagram will all increase the retention on the algorithm of your account.
At the time you’d better be more creative and try new approaches so that the audience can still be interested in what you do or sell, and willing to continue purchasing from you, whatever services or products you offer. In this era, it is especially important to pay attention to the quality of your products and services. It should be the highest. Remember, people don’t have nearly as much money as they once used to, which means that they are limited on everything that they can purchase.
Most importantly, with the help of Instagram, you can stay connected and in the loop with everything happening at the time. Instagram particularly is now helpful to stay connected with your customers and following the changes of their wishes, requests, or possibilities. It is a contributor to your successful business.
It was shown that both Instagram and Facebook have seen an increase of 40% in usage during COVID. However, even with such a big audience, you need to consider the strategy of promoting your account to be able to interest them all. You have to come up with something that as a result, users will want to discuss in comments, share with others, and become your loyal followers.
If you think that during current times the strategy has changed and has become more difficult, we’ll present you some steps here so that you could reach your goals with ease.
1. Choose the Right Content and Adapt It to the Situation
Consider meticulously what should be revealed to your viewers and what exactly to show in the pictures as well as in the text beneath. Not only shouldn’t you offend them, but you should also create such catchy content that would grab their attention.
Consider posting useful information, interesting to read, something that will solve a problem for your audience, so that your followers will organically leave comments under your posts. By paying special attention to your plans, you will deepen the communication with your followers by being more flexible, taking into account the current situation, and considering the people’s possibilities.
For every new post, you’d better think about what people are going through worldwide right now. Leading your business as before, that’s said with no changes and no adaptation will bring you the risk of sounding tone-deaf and offending your audience.
Thinking about your business is indeed important, but you should, first of all, stay human and not think of the revenue firsthand. The biggest part of anybody’s audience would like to see it during difficult times.
2. Bring In More Traffic
Make sure that your business has its profile on multiple social media platforms. If your main revenue channel is Instagram, try to reference from there to your other accounts and sites. Spend time improving the profile and optimizing it so that your audience knows how to reach you from different devices and places.
Post regularly, which means preferably several times a day. Remember to also include hashtags with every post so that more people can notice your content.
Holidays coming up? Reflect on the holiday seasons in what you post. If you create juicy and bright content with some cliff-hangers, people would want to tag you or share your posts, especially if you add there some giveaways or discounts. Feel free to encourage your followers to discuss their holidays in the comments, that way people can have a feeling like you are a big friendly community.
3. Develop Trust with Your Audience
Never lie or propose the content that deceives your viewers or customers. People notice everything, especially those who spend a lot of time online, so they’ll for sure be able to see if you lure them into making a purchase and will definitely leave negative comments.
Stay honest and think about all the great things that your activity can offer. Focus on your services, answer questions about them, and make the audience feel confident about your business’ value.
Instagram is a fantastic way to make your small business stand out. Yes, it takes a lot of work at the beginning, especially if you’re in search of the applicable strategy for your individual case, but you will see results quickly once you get going.
If you want to reach a massive audience, there is no better way to do it than through Instagram or other platforms. Try to make your online presence intriguing and valuable, the one that other individuals would like to follow.
4. Keep Posting on A Regular Basis
A few posts here and there will not create enough traffic for your pages and your business in general. The followers should be willing to see your new posts. For that, they should know about you and see your updates regularly. They should notice that you provide valuable information on a daily basis and that they don’t want to miss it!
The frequency of posting pictures will depend on your niche and how much time you have to create quality posts on a regular basis. Usually, it’s best to post at least three times a day and to include all the relevant hashtags every time.
5. Promote Buying Online rather than Going to the Store
If your business is present both online and in physical stores, encourage your page to buy online. As many countries are now implementing restrictions, you can think about more possibilities to promote your online sales. Invite your followers to share their thoughts about your business in the comments, what would they improve, and try to implement their ideas into real life. Your store will stand from others if your offers will go in line with what people need now the most. Remember the case with masks? Almost all stores at the time started converting into selling them in their places because that was what people needed the most at the time! You should follow the trends and focus on people’s needs.
Think about shipping to other cities or even countries. Online sales open the door to a myriad of possibilities, however, they may necessitate investing extra costs. Instagram is a good visual proof, and if on your page people find what they’re looking for, and see that you ship worldwide, you can not only save your business during the pandemic but also increase your sales.
Instagram can be also of great help when you think of organizing sales or offering discounts. During promotion campaigns, sharing events, and giveaways, you can sell more products and also acquire more potential customers and the interest of your already existing followers. People love sales, especially during difficult times, when their budget is limited. Providing discounts in difficult times may transform your potential customers into loyal ones.
6. Be Consistent and the Results Will Come
The road to thousands of followers and an Instagram channel is a long way for every business. It takes hours of content and a whole marketing plan for the organic transformation of your profile. However, it’s not always the case.
With a little bit of investment, it’s possible to increase your profile’s worth to a much broader audience in an instant.
- Online proof for your work – followers are more inclined to click on posts that already have many views.
- Drive traffic for specific content – because you can choose the post to promote with more views, you can also target specific viewers with particular content.
- High ranking on Instagram – the higher the traffic your posts provide, the higher they will rank for the online algorithm.
- Organically increase followers – when new viewers see that others love what you create, your profile will increase their interest as well.
7. Hard Work Will Always Pay Off
Keep working on your business and everything it stands for. Everyone is making it through the difficult times of COVID, so the competition between the businesses increases. But just because the road is difficult doesn’t mean that it is impossible to reach the top.
The plan will be useful for you as a right start. Professional social media marketers always make sure that they plan their posts for the entire week ahead. They take into account the current COVID situation, how the audience feels, what the business offers, and how their products and services can genuinely help people in these difficult times.
Follow the same example to achieve great results. When you plan everything in advance, you don’t have to rush through the posts during the week. If you rush, you will miss out on important information and relevant hashtags, which may lead to not reaching enough viewers available to you.
You can also keep an eye on your competitors to see how they are handling the situation. Check out their comments, people tend to share there their honest opinions. Don’t copy what they are doing because this will reduce your own originality. However, you can take some inspiration from their posts and adapt to your realities and possibilities. Keep working hard on your business and your Instagram presence, and the success will come to your door.
To sum it up, the main thing is to find the balance, as in everything. You should be empathetic to your audience but also think about your business. But don’t be discouraged! With other people from your community, you’ll be able to endure all the difficulties.