Skincare is the foundation of every great beauty routine. Investing time and effort in your skin is a great way to relax, practice self-care and increase your confidence. Celebrities have always been looked to for tips on great skin — for a good reason: their faces are their brand, so they have a team of experts advising them on the best products and practices for a flawless face. The rise of #skinfluencers and beauty bloggers on Instagram, TikTok, and Youtube has provided a new way to learn about skincare routines with personal recommendations, product reviews, and intimate looks inside real routines.
Arguably the biggest beauty influencer right now, Jenner shared her daily skincare routine with her 176 million followers. Unsurprisingly, all of the products come from her own line, Kylie Skin, which has amassed a dedicated fanbase since its launch in 2019.
Her routine starts with one pump of Kylie Skin Foaming Fash Wash. She advises to pat, not wipe, your face with a washcloth. Next, she applies a pea-sized amount Kylie Skin Walnut Face Scrub to a wet face, focusing on the nose and avoiding delicate eye skin. Then comes Kylie Skin Vanilla Milk Toner to completely remove any leftover makeup and 1-2 pumps of Kylie Skin Vitamin C Serum. To finish, she applies Kylie Skin Face Moisturizer and Eye Cream.
Sarah Cheung aka SACHEU
This beauty influencer self-describes as “so picky” and “passionate” when it comes to skincare. Her Unsponsored Skincare Routine video has over 1.8 million viewers and shares a thoughtful, in-depth daily routine for an amazing complexion.
Cheung describes the essentials of any skincare routine as “cleansing, toning, exfoliating, serums and moisturizer with or without SPF.” She goes through her entire p.m. routine which includes (in order of usage): *takes deep breath* Bioderma Micellar Water, Krave Matcha Hemp Hydrating Cleanser, Paula’s Choice 2% BHA liquid exfoliant, Paula’s Choice Resist Anti-Aging Omega+ Complex Serum, Glossier Bubblewrap, Avene cicalfate repair cream, CJ’s BUTTer shea butter balm, Rose Quartz Roller, INKEY LIST Q10 serum, Milani Prim + Protect SPF 30 face primer, and Paula’s Choice Shine Stopper.
MORNING: Ratajkowski uses a cleanser, SPF and moisturizer before moving onto makeup. Her picks include Dr. Loretta Gentle Hydrating Cleanser, Kiehl’s Calendula Deep Cleansing Foaming Face Wash, Dr Loretta Urban Antioxidant Sunscreen SPF 40, and Charlotte Tilbury Charlotte’s Magic Cream Treat & Transform Moisturiser.
MAKEUP: Faves include Glossier Perfecting Skin Tint, Milk Makeup Highlighter in Lit and Freck OG The Original Freckle to create the look of freckles without the sun damage. Ratajkowski keeps lip care simple with Aquaphor Healing Ointment and recommends a face mist like Omorovicza Queen of Hungary Mist for a burst of fresh feeling.
NIGHT: the first step is makeup remover Omorovicza Thermal Cleansing Balm, followed by cleanser. Next an exfoliating scrub, Dr. Barbara Sturm Facial Scrub, K-beauty essential COSRX Advanced Snail 96 Mucin Power Essence, a retinol treatment Dr. Dennis Gross Ferulic + Retinol Anti-Aging Moisturizer, and Dr. Barbara Sturm Face Cream Rich to seal it all in.
OCCASIONAL: “treat yourself” treatments include Glossier Mega Greens Galaxy Pack Detoxifying Face Mask, facials, and Korean spa visits.
Beloved “Queer eye” style guru Tan France is constantly on the go. As such, he’s perfected a travel skincare routine that’s portable and skin-perfecting. Featured in the #GoToBedWithMe videoseries from Harper’s Bazaar, France goes through his nighttime routine step-by-step.
France’s essential travel products: Beauty Bio The Nightly Retinol + Peptide Repair Serum, Beauty Bio The Quench Reviving Quadralipid Eye Balm, Beauty Bio The Quench Reviving Quadralipid Rapid Recovery Cream, and Burt’s Bees Beeswax LipBalm.
Isabella Rae aka isabellarae19
A TikTok favorite, Rae shares a short and simple skincare routine, “How to get clear skin like the models,” liked by over 493,000 people.
Her routine is just three easy steps! First, cleanse with Clinique Liquid Facial Soap (mild). Next, apply k-beauty fave Dr. Jart+ Water Replenishing Face Mask with a face roller. To finish, use SeaBuck Wonders Sea Buckthorn Himilayian Facial Cream. Voilà! Runway-ready skin.
View this post on Instagram
#stayhome #staysafe #stayhealthy -Trying to make lemonade out of lemons -my homegirl @shanidarden and I did an ‘at home’ facial using items in yo kitchen… my scrub and mask ingredients- Instant Oatmeal, 🍯 Honey, Extra Fine Salt 🧂, Yogurt, Flax Seeds, 🥥 Coconut Oil- I struggled a bit with getting started b/c- I’m the worst at tech related situations 🙈🤷🏽♀️ – but @shanidarden is dope and it was a good virtual time. 😬 -check out my Live while it’s still up⬆️ in my feed -and maybe @shanidarden and I should do this on the reg?!? -I think we will pull our tweens into the next one to chat all things healthy #tween skin and we will probably be hella “Cringey” as my daughters like to refer to me and my homegirls 🤦🏽♀️. Friday afternoons @honest_beauty #selfcaretips #honestbeauty #jessandshani #cleanbeauty
Jessica Alba has emerged as a celeb skin-care guru with her product line from The Honest Company. She recently shared with fans her personal daily skincare routine using all-natural products her company is famous for.
The products in Alba’s routine from start to finish (all by The Honest Co.): Prime + Perfect Mask, Magic Beauty Balm, Gentle Konjac Sponge, Vitamin C Radiance Serum, Hydrogel Cream, Tinted Lip Balm, Tweezerman Eyelash Curler, and Elevated Hydration Mist.
As you can see by the variety of products in these celeb routines, skincare is all about experimenting and finding what works best for you. While the basics of each routine remain the same, there’s a ton of products to choose from for each step. Using these celebrity daily skincare routines as a starting point, you can customize your individual process.