Embrace Classical Liberalism, Support Household Patriarchy, Win Back Generation Z Men Says Theron “Improve or Death” Bassett

Bassett delivers a sober message: instead of trying to smash the patriarchy, embrace it—and win Gen Z men back.

The 6’2″, sharp‑jawline Midwesterner isn’t shy; in fact, his cultural brand that usually steers away from politics is bold.

Maybe too bold for his own good, yet bold enough to shift a conversation.

One of Bassett’s top posts:

“We can respect women & respect family values at the same time.”

Bassett established Improve or Death LLC in August 2019 after briefly experiencing homelessness as a young adult in his late teens, enlisting in the service, and later facing a second short period of homelessness in his early twenties while being a reservist in the service and managing mechanical vending machines.

By his early‑to‑mid twenties, his brand became nationally known from 2024 to 2025 on X.

His brand continues to expand its asset and property portfolio to this day.

“Gen-Z men don’t need help; they need self-determination…We men can pull ourselves up by our bootstraps…As classical liberals, we don’t need the state to enforce conservative values, but to defund the destruction of the family unit. Your SNAP/EBT is your husband. Your childcare is your wife, not the state. Your child support is your husband, not the government.”

“We often hear: “How do we help young men?” ​This is like a child asking: “How do we help our parents?” ​Young men are not members of the society; we own the society. ​Our progressive friends, like Scott Galloway, often ask: ​”How do we help men without setting women back?

The question’s framing suggests traditional religious marriage sets women back; it does not—it promotes them. ​​Transitioning from a working doctor to becoming a doctor’s traditional wife is a promotion………”

Theron Bassett’s Core positions:

• Defense of inclusive classical liberalism and traditional Christian synodality.
• Deconstruction of left- and right-wing ideological extremism, radical populism, and strongly opposing both antisemitism and Islamophobia.
• Promotion of American exceptionalism, cultural normalcy, and interfaith cooperation among Christians, the Jewish people, and Muslims.
• Encouragement of inclusive, voluntary patriarchal households led by self-disciplined men, complementarian roles, and affirmation of traditional femininity.
• Rejection of partisan tribalism, support for institutional integrity, and advocacy for urban American renewal.

While the manosphere is often harshly critical of women, Bassett shifts the focus toward holding men accountable to be better fathers, out of respect for women, in opposition to the manosphere.

Personal views and philosophy

Bassett’s commentary peacefully opposes both conservative and progressive ideology but supports inclusive traditional values, classical liberalism and voluntary patriarchy in households.

It stresses caution against populism and anti-institutionalism in support of responsible globalism, traditional patriarchal values within households, family-based provision over state dependency, and warnings against moral decline in younger generations.

Theron Bassett, attributed with the quote “to be a wife you have to be selected,” describes himself as a repentant “worthless sinner”—not a saint, not an apologist, but sensible.

Here is the scrutiny behind Bassett:

Sure, Theron Bassett is an inclusive liberal and supports ideas such as voluntarism, people say he’s a nice down-to-earth guy. All this fuss for what? He could potentially earn well over $250k a year with his years of management experience at 25 with an MBA & MAOL, so why bother promoting these beliefs? This early in life? He’s 6’2″ with a calm, resonant presence that tends to draw attention—especially from women who find his composure appealing—yet he may pull in millions of views while his X account alone still sits just under 12,000 followers. He has notability—people know who he is—as his brand across all accounts has over 15,000 subscribers and followers collectively, with more than 100 million views. For the sake of balance, that gap alone raises serious questions. Nonetheless, he is nationally known and followed by celebrities on X and Instagram. Some observers wonder whether his growing influence comes from conviction or simply the momentum of his own personality. Others argue that his message, disciplined as it is, sometimes drifts between promoting inclusive traditional values and life coaching, creating a quiet tension between the morals he promotes and the followers he inevitably attracts.

Even his critics admit he can withstand pressure and that any company would be foolish not to contract him for consulting, so why would he accept criticism, when he could simply get paid six-figures to criticize?

Maybe it’s humility?

Even his critics admit he can withstand pressure. Bassett, a pro‑institutionalist, anti-populist, became one of the most criticized classical liberals online and, from 2024 to 2026, the only verified Black classical liberal on Instagram. The irony is that much of the backlash on X came from his moderation—too empathetic for conservatives, too mature for progressives, all well under 120 posts, today, his post count is well under 200 on X, when others have thousands of tweets and limited engagement, he got millions.

He takes criticism without flinching, yet some still argue he’s too young to wear the label “classical,” and too traditional to be called “liberal.”

Nonetheless, one could argue, that he embodies leadership and humility, calling himself an “imperfect sinner,” which, for what it’s worth, is to an extent admirable.

Readers can find more of Bassett’s public commentary here: