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Attractive chocolate packaging can take your confectionary brand a long way and organically increase your sales. So if you are looking for advice on how to make the best of your packaging strategy and encourage spontaneous buying, read on.
Check out these 4 tips for success from packaging professionals:
What makes people want to buy a chocolate bar?
Loyal clients are driven by a brand’s values and the taste and qualities of a certain chocolate bar. But how do you get new clients and make them purchase a product? Well, it all starts with good marketing and eye-catching packaging.
To motivate on-the-spot sales, your chocolate bar boxes should be top-notch:
- Ensure high protection from physical damage, light, heat, water, and other external factors
- Use eco-friendly materials and show off sustainability
- Make a packaging design that is one-of-a-kind
- Follow the latest packaging trends to stay ahead of competitors
- Information on the packaging is relevant and authentic, and the visuals on the box accurately reflect its content
If you manage to check all these ticks and pull off an attractive design, people would be more prone to try your chocolate when they lay their eyes on the edibles. It is all about making your chocolate bar box stand out visually when displayed among competitor confectionary or marketed online.
4 tips for making the best chocolate packaging
1. Ensure protection
When it comes to confectionary, and consumables in general, people are looking for packaging with high protective qualities. That is because chocolate bars are fragile and delicate. They could easily break, melt or even go bad if not stored and packaged properly.
So, in order to entice people to buy from your brand, the first thing you need to do is ensure sufficient product protection. Chocolate boxes need to perfectly fit the item to grant basic physical damage. The packaging also needs to preserve the integrity of the confectionary upon exposure to high temperatures, humidity, and any other factor that might compromise the quality and longevity of the chocolate bar.
To sum up, choose heat-resistant and water-resilient materials that can withstand the whole product journey, along with distribution and storage.
2. Choose eco-friendly materials
In modern days, consumers are eager to support local businesses and brands with sustainability values. This trend is not going away any time soon. With that in mind, ditching plastic and switching to eco-friendly packaging materials is one of the first steps toward building a sustainable brand.
By going eco-friendly with chocolate packaging you are vastly reducing your company’s carbon footprint, protecting the environment, and saving money in the long term. And since sustainable packing materials are made of all-natural and renewable resources, they are fully recyclable, compostable, and biodegradable.
Hence, they help businesses and their clients to significantly lower their packaging waste instead of polluting the ground, air, and waterways with toxic plastic.
3. Make it unique
Your goal for chocolate packaging should be to stand out from the competitors not blend with them. That is why the next step to success with chocolate packaging is customization and personalization. Make it unique. Make it yours. Find a reliable packaging supplier and work on every aspect of the packaging, from design and printing methods to ink and materials.
Implement an easy-to-remember color scheme and eye-catching visuals into your design, so that people could recognize your confectionary at first glance every time.
4. Make use of the trends
Lastly, ensure you are always up to date with the packaging trends in the industry. Try to slightly modify your chocolate bar boxes according to the client’s expectations and demands. But remember to never stray too far away from your original design or compromise on packaging quality.
Photo by Monique Carrati on Unsplash