{"id":8153,"date":"2016-08-08T13:47:00","date_gmt":"2016-08-08T18:47:00","guid":{"rendered":"https:\/\/urbanmatter.com\/chicago\/?p=8153"},"modified":"2016-08-08T13:49:18","modified_gmt":"2016-08-08T18:49:18","slug":"brooklyn-brewery-mash-chicago","status":"publish","type":"post","link":"https:\/\/urbanmatter.com\/chicago\/brooklyn-brewery-mash-chicago\/","title":{"rendered":"Life, Love, and Beer: Brooklyn Brewery Mash Coming to Chicago"},"content":{"rendered":"<h2>Beer, food, and&#8230; free marriage ceremonies?<\/h2>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_8158\" aria-describedby=\"caption-attachment-8158\" style=\"width: 800px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2016\/08\/Brooklyn-Brewery-Slow-Supper.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8158\" src=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2016\/08\/Brooklyn-Brewery-Slow-Supper.jpg\" alt=\"brooklyn brewery mash\" width=\"800\" height=\"534\" srcset=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2016\/08\/Brooklyn-Brewery-Slow-Supper.jpg 800w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2016\/08\/Brooklyn-Brewery-Slow-Supper-600x401.jpg 600w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2016\/08\/Brooklyn-Brewery-Slow-Supper-300x200.jpg 300w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2016\/08\/Brooklyn-Brewery-Slow-Supper-128x86.jpg 128w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-8158\" class=\"wp-caption-text\"><em>Photo Credit: <a href=\"http:\/\/cdn.craftbeeraustin.com\/wp-content\/uploads\/2015\/11\/Brooklyn-Brewery-Slow-Supper.jpg\" target=\"_blank\">Craft Beer Austin<\/a><\/em><\/figcaption><\/figure>\n<p>To call the <a href=\"http:\/\/brooklynbrewerymash.com\/\" target=\"_blank\">Brooklyn Brewery Mash<\/a> a beer festival would put it lightly. Very lightly.<\/p>\n<p>Spanning five months and hitting nine cities, the tour will be setting up shop in Chicago this weekend from August 11 &#8211; 14. Their festive stay includes a Dinner with Friends event hosted by a Brooklyn Brewery Chef, a night of music at Thalia Hall, a Beer Mansion walkthrough, and an immersive look into the neighborhood of Pilsen and its culture. You name it, you&#8217;re gonna find it here this weekend.<\/p>\n<p>What really separates this festival from others is that it&#8217;s less about the brewer and more about the destination, with a love of great beer and food as the conduit between the two. Yes, Chicagoans will have the chance to sample endless brews, we&#8217;ll never turn that down. But more importantly, we&#8217;ll have the chance to reignite our love for the city and one of its most treasured neighborhoods. All courtesy of New Yorkers &#8211; who would&#8217;ve thought?<\/p>\n<p>To learn more about how this event came about, we chatted with Clare Dietzen of Brooklyn Brewery, who was kind enough to answer some of our questions.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What is the main goal of this tour?<\/strong><\/p>\n<p><a href=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2016\/08\/Ghost-Bottle-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-8156 size-medium\" src=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2016\/08\/Ghost-Bottle-3-300x200.jpg\" alt=\"brooklyn brewery mash\" width=\"300\" height=\"200\" srcset=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2016\/08\/Ghost-Bottle-3-300x200.jpg 300w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2016\/08\/Ghost-Bottle-3-600x400.jpg 600w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2016\/08\/Ghost-Bottle-3-1024x683.jpg 1024w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2016\/08\/Ghost-Bottle-3-1300x867.jpg 1300w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2016\/08\/Ghost-Bottle-3-128x86.jpg 128w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2016\/08\/Ghost-Bottle-3.jpg 1170w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>The Mash spawned from a desire to connect on a deeper level with craft drinkers outside of our home market of Brooklyn. We\u2019re able to open our doors and welcome all kinds of people to experience the brewery, our beer and all the things we know and love, but in other markets like Chicago, we don\u2019t have that luxury. The Mash was created as a way for us to export all of the things we experience as a brewery here in Brooklyn to other cities and collaborate with like-minded individuals on the ground in each one. It\u2019s all about strengthening relationships with other creatives, partners, customers and so on, who hold on to the same values that we do. The Mash allows, in some sense, for Brooklyn Brewery to have a brick-and-mortar in each of these cities for one weekend. We hope everyone who comes through a Mash event leaves with a memorable story and thus a specific connection to our beer and our brand.<\/p>\n<p><strong>Other cities like Austin, New Orleans, and London are on the tour. What made you choose these cities?<\/strong><\/p>\n<p>The cities that we visit on the Mash are a shortlist of some of our favorite cultural destinations around the world. All towns, cities, and countries have things that make them unique. For this tour specifically, we travel to markets that are all able to support the Mash, through their rich culture, active local beer scene, and passionate, fun dwellers.<\/p>\n<p><strong>Chicago neighborhoods are rich with culture. Why is cultural immersion such an important aspect of this event?<\/strong><\/p>\n<p>The Mash certainly isn\u2019t about us telling people in other communities what\u2019s \u201ccool\u201d in Brooklyn and forcing it upon them. Every city we visit has its own distinct vibrancy: its own chefs, breweries, cult dive bars, great cups of coffee, and so on. The tour ends up taking on the character of whatever city it\u2019s in at that time which makes it unlike any other out there. For example Beer Mansion in Chicago will be starkly different from Beer Mansion in Austin or Stockholm. The Mash couldn\u2019t exist without the collaboration and we\u2019re excited to head back and celebrate Chicago alongside all our friends that make it such an amazing city.<\/p>\n<p><strong>Why Pilsen? How is Pilsen the &#8216;Brooklyn of Chicago&#8217;?<\/strong><\/p>\n<figure id=\"attachment_8157\" aria-describedby=\"caption-attachment-8157\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2016\/08\/pilsen1015-chicago.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-8157\" src=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2016\/08\/pilsen1015-chicago-300x188.jpg\" alt=\"brooklyn brewery mash\" width=\"300\" height=\"188\" srcset=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2016\/08\/pilsen1015-chicago-300x188.jpg 300w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2016\/08\/pilsen1015-chicago-600x375.jpg 600w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2016\/08\/pilsen1015-chicago-1024x640.jpg 1024w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2016\/08\/pilsen1015-chicago-1300x813.jpg 1300w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2016\/08\/pilsen1015-chicago.jpg 1170w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-8157\" class=\"wp-caption-text\"><em>Photo Credit: <a href=\"http:\/\/www.travelandleisure.com\/sites\/default\/files\/styles\/1600x1000\/public\/pilsen1015-chicago.jpg?itok=ck65_Y9l\" target=\"_blank\">Travel and Leisure<\/a><\/em><\/figcaption><\/figure>\n<p>Pilsen the kind of place, especially when you\u2019re north of the Eisenhower, that carries a sense of discovery. It\u2019s bustling and full of incredible food, shops, and art in all forms. It\u2019s one of the only areas where you can eat lunch at a Michelin-starred restaurant, see a concert in the historic Thalia Hall, and dance to Selena until\u00a0<span data-term=\"goog_820621255\">4am\u00a0<\/span>without leaving one street. We\u2019re not saying that Pilsen is the \u201cBrooklyn of Chicago\u201d, it certainly doesn\u2019t need that comparison. But it\u2019s similar in that it\u2019s a neighborhood with a rich history, currently in transition and working hard to hold on to its roots. It has its own distinct energy, just like Chicago does.<\/p>\n<p><strong>For anyone who hasn\u2019t tried Brooklyn Brewery or hasn\u2019t been to this event, is there anything else you\u2019d like them to know?<\/strong><\/p>\n<p>Yes, and it\u2019s very important: we\u2019ll be performing free marriages during the Immersion and each newlywed couple will receive free marriage counseling immediately following the ceremony. Tack that on to a pop-up bar called The Trailhead (where your Immersion ticket gets you free-flowing beer throughout the afternoon) and an arm wrestling tournament\u00a0at <span data-term=\"goog_820621256\">4pm<\/span>. The event basically has everything.<\/p>\n<p>Festivals come and go in Chicago, but this is a one-of-a-kind experience you won&#8217;t want to miss. Get your tickets now for the <a href=\"http:\/\/brooklynbrewerymash.com\/chicago\" target=\"_blank\">Brooklyn Brewery Mash<\/a> this weekend. Stay tuned for more coverage from us on the events, we&#8217;ll be on-site sharing the deets. Arm wrestling, marriages, and all.<\/p>\n<p>&nbsp;<\/p>\n<h2><a href=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2016\/08\/Ghost-Bottle1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-8155\" src=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2016\/08\/Ghost-Bottle1-300x200.jpg\" alt=\"brooklyn brewery mash\" width=\"300\" height=\"200\" srcset=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2016\/08\/Ghost-Bottle1-300x200.jpg 300w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2016\/08\/Ghost-Bottle1-600x400.jpg 600w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2016\/08\/Ghost-Bottle1-1024x682.jpg 1024w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2016\/08\/Ghost-Bottle1-1300x866.jpg 1300w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2016\/08\/Ghost-Bottle1-128x86.jpg 128w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2016\/08\/Ghost-Bottle1.jpg 1170w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Event Lineup<\/h2>\n<p><strong>Thursday, August 11 at 6:30pm:<\/strong> Dinner with Friends at TWO<\/p>\n<p><strong>Friday, August 12 at 7pm:<\/strong> Timberland presents Mikal Cronin<\/p>\n<p><strong>Saturday, August 13 at 5pm:<\/strong> Beer Mansion<\/p>\n<p><strong>Sunday, August 14 at 12pm:<\/strong> Pilsen Neighborhood Immersion<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beer, food, and&#8230; free marriage ceremonies? &nbsp; To call the Brooklyn Brewery Mash a beer festival would put it lightly. Very lightly. Spanning five months and hitting nine&hellip;<\/p>\n","protected":false},"author":12,"featured_media":8159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1553,6],"tags":[249,250,251,253],"class_list":["post-8153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-category-bars","category-category-restaurants","tag-beer","tag-beer-fest","tag-beer-festival","tag-craft-beer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Life, Love, and Beer: Brooklyn Brewery Mash Coming to Chicago | UrbanMatter<\/title>\n<meta name=\"description\" content=\"Beer, food, music, arm wrestling, and... marriages? Sounds like a true party. 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Learn all about the Brooklyn Brewery Mash heading to Chicago this weekend.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/urbanmatter.com\/chicago\/brooklyn-brewery-mash-chicago\/\" \/>\n<meta property=\"og:site_name\" content=\"UrbanMatter\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/Pluggchicago\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-08T18:47:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-08-08T18:49:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2016\/08\/home_hero.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\n\t<meta property=\"og:image:height\" content=\"595\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Courtney Rios\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMatterChicago\" \/>\n<meta name=\"twitter:site\" content=\"@UMatterChicago\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Courtney Rios\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/urbanmatter.com\/chicago\/brooklyn-brewery-mash-chicago\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/urbanmatter.com\/chicago\/brooklyn-brewery-mash-chicago\/\"},\"author\":{\"name\":\"Courtney Rios\",\"@id\":\"https:\/\/urbanmatter.com\/chicago\/#\/schema\/person\/5cdd4982f384593ea468073d6933e025\"},\"headline\":\"Life, Love, and Beer: Brooklyn Brewery Mash Coming to Chicago\",\"datePublished\":\"2016-08-08T18:47:00+00:00\",\"dateModified\":\"2016-08-08T18:49:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/urbanmatter.com\/chicago\/brooklyn-brewery-mash-chicago\/\"},\"wordCount\":916,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/urbanmatter.com\/chicago\/#organization\"},\"image\":{\"@id\":\"https:\/\/urbanmatter.com\/chicago\/brooklyn-brewery-mash-chicago\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2016\/08\/home_hero.jpg\",\"keywords\":[\"beer\",\"beer fest\",\"beer festival\",\"craft beer\"],\"articleSection\":[\"Bars\",\"Restaurants\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/urbanmatter.com\/chicago\/brooklyn-brewery-mash-chicago\/\",\"url\":\"https:\/\/urbanmatter.com\/chicago\/brooklyn-brewery-mash-chicago\/\",\"name\":\"Life, Love, and Beer: Brooklyn Brewery Mash Coming to Chicago | UrbanMatter\",\"isPartOf\":{\"@id\":\"https:\/\/urbanmatter.com\/chicago\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/urbanmatter.com\/chicago\/brooklyn-brewery-mash-chicago\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/urbanmatter.com\/chicago\/brooklyn-brewery-mash-chicago\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2016\/08\/home_hero.jpg\",\"datePublished\":\"2016-08-08T18:47:00+00:00\",\"dateModified\":\"2016-08-08T18:49:18+00:00\",\"description\":\"Beer, food, music, arm wrestling, and... marriages? 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