{"id":78938,"date":"2020-07-10T12:21:43","date_gmt":"2020-07-10T17:21:43","guid":{"rendered":"https:\/\/urbanmatter.com\/chicago\/?p=78938"},"modified":"2020-07-10T12:21:43","modified_gmt":"2020-07-10T17:21:43","slug":"social-justice-centered-ice-cream-shop-putting-down-roots-in-chicago","status":"publish","type":"post","link":"https:\/\/urbanmatter.com\/chicago\/social-justice-centered-ice-cream-shop-putting-down-roots-in-chicago\/","title":{"rendered":"Social Justice Centered Ice Cream Shop Putting Down Roots in Chicago"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Though there\u2019s no brick and mortar location yet, <\/span><a href=\"https:\/\/www.facebook.com\/justicecreamrevolution\"><span style=\"font-weight: 400;\">JUSTice Cream<\/span><\/a><span style=\"font-weight: 400;\"> has recently initiated their campaign in Chicago to raise support about their social justice-centered, vegan ice cream brand. Founded by Hialy Gutierrez, JUSTice Cream is a nonprofit (mutual aid) vegan ice cream shop that is committed to donating 100 percent of its profits to fund and aid grassroots social justice initiatives.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"JCGoFundMe\" width=\"1278\" height=\"719\" src=\"https:\/\/www.youtube.com\/embed\/XkGWd0OBhlo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI believe that most of the suffering in this world is the result of poorly wielded power,\u201d said Gutierrez in a video promoting <\/span><a href=\"https:\/\/www.gofundme.com\/f\/justicecream\"><span style=\"font-weight: 400;\">JUSTice Cream\u2019s GoFundMe campaign<\/span><\/a><span style=\"font-weight: 400;\">. \u201cI wanted to build something that would help redistribute that power, that would shift that power away from greed and exploitation, and that would ground that newly distributed power in community, integrity, and love.\u201d<\/span><\/p>\n<hr \/>\n<figure id=\"attachment_14542\" aria-describedby=\"caption-attachment-14542\" style=\"width: 960px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14542\" src=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2017\/02\/rainbow-cone.jpg\" alt=\"rainbow cone chicago\" width=\"960\" height=\"960\" srcset=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2017\/02\/rainbow-cone.jpg 960w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2017\/02\/rainbow-cone-300x300.jpg 300w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2017\/02\/rainbow-cone-150x150.jpg 150w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2017\/02\/rainbow-cone-600x600.jpg 600w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2017\/02\/rainbow-cone-550x550.jpg 550w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption id=\"caption-attachment-14542\" class=\"wp-caption-text\">Photo Credit; Original Rainbow Cone via Facebook<\/figcaption><\/figure>\n<h4 style=\"text-align: center;\">View the Best Desserts in Chicago<\/h4>\n<p style=\"text-align: center;\">Need even more sweets in your life? View our list of the best desserts in the city.<\/p>\n<p style=\"text-align: center;\"><a class=\"vc_general vc_btn3 vc_btn3-size-md vc_btn3-shape-square vc_btn3-style-flat vc_btn3-block vc_btn3-color-primary\" title=\"\" href=\"https:\/\/urbanmatter.com\/chicago\/where-to-satisfy-your-sweet-tooth-with-the-best-desserts-in-chicago\/\">View the Best Desserts in Chicago<\/a><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">The campaign has already raised over $9,000 dollars in a few weeks of the campaign launch, and the company has been very transparent about the funding they need to get a proper location and up-to-scale equipment. Much of the money JUSTice Cream is trying to raise is going towards hiring a full-time recipe developer that gets a solid salary ($65,000) and complete benefits. The fundraising also hopes to get a part-time support staff employee for six months. Once the location is up and running with full funding, the JUSTice Cream hopes to expand the team and offer more opportunities for people to be a part of the ice cream slinging team.<\/span><\/p>\n<figure id=\"attachment_78940\" aria-describedby=\"caption-attachment-78940\" style=\"width: 960px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-78940\" src=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2020\/07\/Popo.png\" alt=\"\" width=\"960\" height=\"960\" srcset=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2020\/07\/Popo.png 960w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2020\/07\/Popo-300x300.png 300w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2020\/07\/Popo-150x150.png 150w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2020\/07\/Popo-370x370.png 370w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2020\/07\/Popo-110x110.png 110w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2020\/07\/Popo-842x842.png 842w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2020\/07\/Popo-406x406.png 406w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2020\/07\/Popo-500x500.png 500w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption id=\"caption-attachment-78940\" class=\"wp-caption-text\">Photo Credit: JUSTice Cream Facebook Page<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Beyond redistribution of power, the team\u2019s goal is to address social issues and misconceptions about them, such with as veganism and environmental exploitation. Every one their flavors is going to be dairy-free, and proceeds from each flavor will go to a specific cause or organization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their Fudge the Police flavor will give support to <a href=\"https:\/\/urbanmatter.com\/chicago\/heres-how-you-can-support-the-black-community-and-blacklivesmatter-protests-in-chicago\/\">Black Lives Matter Chicago<\/a> and while originally was comprised of mint and vanilla with fudge, the JUSTice Cream has recently added cookies into the mix. The Aboleche Ice, which is a strawberry ice cream with tres leches, will be supporting Organized Communities Against Deportation.<\/span><\/p>\n<figure id=\"attachment_78941\" aria-describedby=\"caption-attachment-78941\" style=\"width: 960px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-78941\" src=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2020\/07\/Purple-Root.png\" alt=\"\" width=\"960\" height=\"960\" srcset=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2020\/07\/Purple-Root.png 960w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2020\/07\/Purple-Root-300x300.png 300w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2020\/07\/Purple-Root-150x150.png 150w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2020\/07\/Purple-Root-370x370.png 370w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2020\/07\/Purple-Root-110x110.png 110w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2020\/07\/Purple-Root-842x842.png 842w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2020\/07\/Purple-Root-406x406.png 406w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2020\/07\/Purple-Root-500x500.png 500w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption id=\"caption-attachment-78941\" class=\"wp-caption-text\">Photo Credit: JUSTice Cream Facebook Page<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Reparalines and Cream touts a cognac-infused praline sauce to accompany their vanilla bean ice cream, with funds supporting the Chicago Torture Justice Center. The Alliance of Filipinos for Immigrant Rights Empowerment will find their support from the Purple Root, which will get its color and flavor from ube, a purple yam native to the Philippines! Their final flavor, the Fried Dough Kahlo, a coffee ice cream packed with churros and chocolate-coffee swirls, supports Art and Resistance through Education.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Though there is no physical store yet, JUSTice Cream has been drumming up buzz about their mission through delivering pints in the community and selling their ice cream at pop-ups around the city, with their next one scheduled for July 25th. Once their distribution is down-pat through the fall, the team hopes to start offering out-of-state delivery.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>At UrbanMatter, U Matter. And we think this matters.<\/p>\n<p><span style=\"font-weight: 400;\">Tell us what you think matters in your neighborhood and what we should write about next in the comments below!<\/span><\/p>\n<p><em>Featured Image Credit: JUSTice Cream Facebook Page<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><center><a class=\"vc_general vc_btn3 vc_btn3-size-md vc_btn3-shape-square vc_btn3-style-flat vc_btn3-block vc_btn3-color-warning\" title=\"\" href=\"\/chicago\/read-more\/\">READ MORE LIKE THIS<\/a><\/center><center><a class=\"vc_general vc_btn3 vc_btn3-size-md vc_btn3-shape-square vc_btn3-style-flat vc_btn3-block vc_btn3-color-primary\" title=\"\" href=\"\/app\/\">DOWNLOAD THE URBANMATTER APP<\/a><\/center><center><a class=\"vc_general vc_btn3 vc_btn3-size-md vc_btn3-shape-square vc_btn3-style-flat vc_btn3-block vc_btn3-color-success\" title=\"\" href=\"https:\/\/www.iparkit.com\/chicago?utm_source=urbanmatter&amp;utm_medium=adfill&amp;utm_campaign=backlinks\" target=\"_blank\" rel=\"noopener noreferrer\">FIND PARKING<\/a><\/center>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Though there\u2019s no brick and mortar location yet, JUSTice Cream has recently initiated their campaign in Chicago to raise support about their social justice-centered, vegan ice cream brand.&hellip;<\/p>\n","protected":false},"author":2279,"featured_media":78942,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28444,1594,26287,6],"tags":[],"class_list":["post-78938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-category-best-of-chicago","category-category-family","category-category-guilty-pleasures","category-category-restaurants"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Social Justice Centered Ice Cream Shop Putting Down 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