{"id":4346,"date":"2016-02-04T11:07:18","date_gmt":"2016-02-04T16:07:18","guid":{"rendered":"https:\/\/urbanmatter.com\/chicago\/?p=4346"},"modified":"2016-06-29T13:09:56","modified_gmt":"2016-06-29T18:09:56","slug":"chicago-technology-company-advertises-in-big-game-for-the-first-time","status":"publish","type":"post","link":"https:\/\/urbanmatter.com\/chicago\/chicago-technology-company-advertises-in-big-game-for-the-first-time\/","title":{"rendered":"Chicago Technology Company Advertises in Big Game for the First Time"},"content":{"rendered":"<h6>Chicago-based Guaranteed Rate will air a commercial during CBS\u2019s broadcast of the Super Bowl on February 7, 2016.<\/h6>\n<p class=\"p1\"><span class=\"s1\">The 30-second spot will feature the company\u2019s spokesperson, home improvement celebrity Ty Pennington (former host of Extreme Home Makeover), and will focus on how easy it is for customers to use Guaranteed Rate\u2019s Digital Mortgage to find a low rate mortgage online.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">\u201cWe are thrilled about the successful launch of Guaranteed Rate\u2019s Digital Mortgage and can\u2019t wait to see it featured in its rightful place alongside the nation\u2019s biggest brands,\u201d said Victor Ciardelli, president and CEO of Guaranteed Rate. \u201cInvesting in strategic marketing campaigns has paid off tremendously for us already, and we expect this spot to deliver even greater exposure and results.\u201d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The commercial will air regionally in four markets: Chicago, Boston, Tampa, and Salt Lake City. The day after the big game, the spot will air nationwide.<\/span><\/p>\n<p class=\"p1\">Here&#8217;s a look at the commercial:<\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/P1Q5lnMyIcg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s1\">Guaranteed Rate\u2019s corporate offices are in Chicago\u2019s Ravenswood and River North neighborhoods. The company has approximately 175 branch offices nationwide, and is the eighth largest retail mortgage lender in the country.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The company has been working with Ty Pennington since 2013. He has starred in several of Guaranteed Rate\u2019s commercials, bringing attention to the company\u2019s Digital Mortgage that allows homebuyers to get approved for a low-rate mortgage online in less than 30 minutes. However, this is the celebrity host\u2019s first Super Bowl spot.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">\u201cWhat impresses me most about Guaranteed Rate is how the company is changing the way people get home loans and that they really care about providing each and every client with top-notch service and low rate mortgages,\u201d said Ty Pennington.<\/span><\/p>\n<p>Take a look at some of the bloopers below:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/153984189?color=f00024&amp;title=0&amp;byline=0&amp;portrait=0\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chicago-based Guaranteed Rate will air a commercial during CBS\u2019s broadcast of the Super Bowl on February 7, 2016. The 30-second spot will feature the company\u2019s spokesperson, home improvement&hellip;<\/p>\n","protected":false},"author":2279,"featured_media":4351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1554,2],"tags":[1405,1406],"class_list":["post-4346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-category-news","category-category-popular","tag-guaranteed-rate","tag-ty-pennington"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Chicago Technology Company Advertises in Big Game for the First Time | UrbanMatter<\/title>\n<meta name=\"description\" content=\"Chicago Technology Company Guaranteed Rate will air a commercial during CBS\u2019s broadcast of the Super Bowl on February 7, 2016.\" \/>\n<meta name=\"robots\" content=\"index, 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