{"id":411383,"date":"2022-11-23T10:54:33","date_gmt":"2022-11-23T16:54:33","guid":{"rendered":"https:\/\/urbanmatter.com\/chicago\/?p=411383"},"modified":"2022-11-23T16:33:12","modified_gmt":"2022-11-23T22:33:12","slug":"bredwell-in-barrington-is-the-chipotle-for-dogs","status":"publish","type":"post","link":"https:\/\/urbanmatter.com\/chicago\/bredwell-in-barrington-is-the-chipotle-for-dogs\/","title":{"rendered":"Barrington-based Bredwell Brings Healthy Meals For Dogs This Holiday Season"},"content":{"rendered":"

Dog lovers in the Chicago area and beyond now have a unique way to treat their pets like family, thanks to the launch of Bredwell, a Barrington-based store and website that provides locally-sourced, nutritious meals that are handcrafted with each dog\u2019s individual needs and preferences in mind. Customers can customize and purchase individual meals at the store, including a state-of-the-art kitchen where the meals are created, or they can order a two-week meal kits at\u00a0www.bredwell.com<\/a>.<\/p>\n

Bredwell meals start with a highly-nutritious, proprietary-formulated Bredwell Bit, followed by restaurant-grade protein and fresh fruits and vegetables. Whether a customer is ordering online or at the store, Bredwell\u2019s team of dog lovers and experts carefully guide every owner through the process of creating a thoughtfully-crafted meal and the best meal-time experience for their companion.<\/p>\n

\"bredwell
Image Credit: Bredwell<\/figcaption><\/figure>\n

When customers make in-store purchases, they select their protein and garnish options for individual meals on the spot \u2013 \u201ckind of like Chipotle for your dog,\u201d says Lisa Shade, Bredwell co-founder and vice president. When they order online, they can get two weeks of meal kits, with the protein separated into servings and packaged and shipped frozen. Either way, the meals are fresh and made to order.<\/p>\n

The Bredwell store, located at 140 S. Cook St. in downtown Barrington, opened its doors in mid-November and will celebrate with a dog-friendly grand opening event from 11 a.m. to 7 p.m. on Saturday, Dec. 3, just in time for the holiday shopping season. In addition to customizing individual Bredwell meals for their dog, in-store customers can purchase a number of products that are also made on site, such as Peanut Butter Smooches, Training Treats and Functional Treats that promote healthy hips and joints or skin and coat. In the coming weeks, Bredwell also will launch hydration products made in store.<\/p>\n

\"kitchen
Image Credit: Bredwell<\/figcaption><\/figure>\n

Bredwell was developed by a family of passionate dog lovers, in response to the growth of the pet industry and the change in the approach to pet ownership over the past couple of years. Lisa Shade points out that people have become increasingly committed to connecting with their beloved dogs on a deeper level since the onset of the pandemic. \u201cThey don\u2019t want to do the same transactional feeding routine into a bowl day after day,\u201d she says. \u201cDogs are our family, and they give us so much. People want mealtime to be a special experience, and they want to know they\u2019re providing the highest-quality nutrition that is just right for each dog\u2019s specific needs.\u201d<\/p>\n

In spite of this, meal options for dogs are limited, according to Lisa Shade. That\u2019s why she and her family \u2013 sister-in-law Heidi Shade and father David Shade \u2013 set out to create a highly-customized, nutritious approach to dog food. The Shade family developed Bredwell in partnership with two respected pet food veterans, Rich Rothamel and Dr. Larry Hawley, both of whom hold multiple patents in the industry.<\/p>\n

\"bowl
Image Credit: Bredwell<\/figcaption><\/figure>\n

In the Bredwell store or on the website, customers can take a quiz that asks about attributes like size, breed, age, temperament and lifestyle. This information helps target optimal nutrition for each dog, enabling Bredwell to determine the proper amount of ingredients and recommend one of four Bredwell Bits (Adult, Active, Healthy Weight or Senior). The specially-formulated Bredwell Bit is packed with 23 essential vitamins and minerals, as well as nutrients like omega-6 and omega-3 fatty acids, supplying complete nutrition and a satisfying crunch.<\/p>\n

After the type and proper amount of Bredwell Bits are identified, customers can select locally-sourced, restaurant-grade protein and garnishes for their dog\u2019s meal or meal kits. Protein options are chicken, beef, pork and salmon. Garnish options are peas, carrots and bell peppers; dried apples, cranberries and blueberries; and bacon and cheese.<\/p>\n

When David Shade suggested his family start a business together, they decided to target the pet space, because they are dog lovers, and they saw the appeal of an option like Bredwell. In addition, the family felt the time was right, as pet ownership and spending have increased over the past two and a half years. In 2020, the pet space grew 7% to become a $30 billion industry; it is expected to grow another 5.5% in 2022 and an additional 5% in 2023. This reflects the increase in pet ownership, which in 2020 went from 67% of all U.S. households to 70%.<\/p>\n

Featured Image: Bredwell<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Dog lovers in the Chicago area and beyond now have a unique way to treat their pets like family, thanks to the launch of Bredwell, a Barrington-based store…<\/p>\n","protected":false},"author":2279,"featured_media":411384,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,39235],"tags":[],"class_list":["post-411383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-category-popular","category-category-shopping"],"yoast_head":"\nBredwell in Barrington is the "Chipotle for Dogs" | UrbanMatter<\/title>\n<meta name=\"description\" content=\"Pamper your fur babies at this Barrington-based shop! Bredwell is bringing nutritious meals to your pet. 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