{"id":28870,"date":"2018-04-06T15:30:01","date_gmt":"2018-04-06T20:30:01","guid":{"rendered":"https:\/\/urbanmatter.com\/chicago\/?p=28870"},"modified":"2019-07-10T11:26:08","modified_gmt":"2019-07-10T16:26:08","slug":"malort-reactions","status":"publish","type":"post","link":"https:\/\/urbanmatter.com\/chicago\/malort-reactions\/","title":{"rendered":"10 Inevitable Malort Reactions: Before and After Shots"},"content":{"rendered":"<p>We&#8217;re all familiar with the taste. The sweet, sweet burn of Jeppson&#8217;s Mal\u00f6rt \u2013 the best (or maybe the worst) thing to ever happen to Chicago.<\/p>\n<p>What&#8217;s the most significant part of a Mal\u00f6rt experience, besides the unmistakable, somewhat radioactive taste of rotting grapefruit rind mixed with gasoline? (Compliments to our staff member Lizzie for that shockingly accurate description). The reaction, of course, and all the anticipation that comes with it.<\/p>\n<p>Taking inspiration from similar photoshoots we&#8217;ve seen from other Chicagoans, we thought we&#8217;d compile a little photoshoot of the UrbanMatter staff before and after taking shots of this abomination we call a local spirit. Here are our favorite Mal\u00f6rt before-and-after reactions.<\/p>\n<p><a href=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/nate.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-28873 aligncenter\" src=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/nate-1024x576.jpg\" alt=\"malort reactions\" width=\"1024\" height=\"576\" srcset=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/nate-1024x576.jpg 1024w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/nate-600x338.jpg 600w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/nate-300x169.jpg 300w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/nate.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>Good ol&#8217; fashioned look of pure disgust.<\/p>\n<p><a href=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/jessie.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-28875\" src=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/jessie-1024x576.jpg\" alt=\"malort reactions\" width=\"1024\" height=\"576\" srcset=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/jessie-1024x576.jpg 1024w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/jessie-600x338.jpg 600w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/jessie-300x169.jpg 300w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/jessie.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>The inevitable &#8220;Oh no&#8230;&#8221; face.<\/p>\n<p><a href=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/kristina.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-28878\" src=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/kristina-1024x576.jpg\" alt=\"malort reactions\" width=\"1024\" height=\"576\" srcset=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/kristina-1024x576.jpg 1024w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/kristina-600x338.jpg 600w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/kristina-300x169.jpg 300w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/kristina.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>Then, we have the &#8220;Oh no, it&#8217;s getting worse!&#8221; face.<\/p>\n<p><a href=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/kj.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-28879\" src=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/kj-1024x576.jpg\" alt=\"malort reactions\" width=\"1024\" height=\"576\" srcset=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/kj-1024x576.jpg 1024w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/kj-600x338.jpg 600w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/kj-300x169.jpg 300w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/kj.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>The just-push-through-it reaction. &#8220;This is fine. If I keep smiling, maybe the taste will go away&#8230;.&#8221;<\/p>\n<p><a href=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/lizzie.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-28880\" src=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/lizzie-1024x576.jpg\" alt=\"malort reactions\" width=\"1024\" height=\"576\" srcset=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/lizzie-1024x576.jpg 1024w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/lizzie-600x338.jpg 600w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/lizzie-300x169.jpg 300w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/lizzie.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>The rare near-tears reaction. It&#8217;s okay to cry \u2013 we&#8217;re all in this together!<\/p>\n<p><a href=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/jeff.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-28881\" src=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/jeff-1024x576.jpg\" alt=\"malort reactions\" width=\"1024\" height=\"576\" srcset=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/jeff-1024x576.jpg 1024w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/jeff-600x338.jpg 600w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/jeff-300x169.jpg 300w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/jeff.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>&#8220;You guys think this is bad? I mean, I don&#8217;t even think it&#8217;s\u00a0<em>that<\/em> bad&#8230;.&#8221; What?!<\/p>\n<p><a href=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/missy.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-28883\" src=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/missy-1024x576.jpg\" alt=\"malort reactions\" width=\"1024\" height=\"576\" srcset=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/missy-1024x576.jpg 1024w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/missy-600x338.jpg 600w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/missy-300x169.jpg 300w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/missy.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>The reaction only a first-timer could have. (Yup, we feel your pain).<\/p>\n<p><a href=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/brian.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-28882\" src=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/brian-1024x576.jpg\" alt=\"malort reactions\" width=\"1024\" height=\"576\" srcset=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/brian-1024x576.jpg 1024w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/brian-600x338.jpg 600w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/brian-300x169.jpg 300w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/brian.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>The &#8220;I drink this shit every day for breakfast&#8221; reaction. (We all know that guy).<\/p>\n<p><a href=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/cedric.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-28884\" src=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/cedric-1024x576.jpg\" alt=\"malort reactions\" width=\"1024\" height=\"576\" srcset=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/cedric-1024x576.jpg 1024w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/cedric-600x338.jpg 600w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/cedric-300x169.jpg 300w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/cedric.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>The &#8220;I&#8217;m actually offended you maniacs drink this stuff&#8221; reaction.<\/p>\n<p><a href=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/norris.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-28887\" src=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/norris-1024x576.jpg\" alt=\"malort reactions\" width=\"1024\" height=\"576\" srcset=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/norris-1024x576.jpg 1024w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/norris-600x338.jpg 600w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/norris-300x169.jpg 300w, https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/norris.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>Last but not least, we have the obligatory &#8220;Guys, let&#8217;s take more shots&#8230;&#8221; face. (Watch out for this one).<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\">Find What Really Matters In Chicago With The UrbanMatter App!<\/h3>\n<h3 style=\"text-align: center;\">To Download Or See Reviews From Our Users, Head\u00a0<a href=\"https:\/\/urbanmatter.com\/app\/\">Here<\/a>.<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;re all familiar with the taste. The sweet, sweet burn of Jeppson&#8217;s Mal\u00f6rt \u2013 the best (or maybe the worst) thing to ever happen to Chicago. What&#8217;s the&hellip;<\/p>\n","protected":false},"author":2021,"featured_media":28873,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[4600,4601],"class_list":["post-28870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-category-popular","tag-malort","tag-malort-reactions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>10 Inevitable Malort Reactions: Before and After Shots | UrbanMatter<\/title>\n<meta name=\"description\" content=\"There are few things in life that can cause such a rapid shift in emotions as Chicago&#039;s beloved Malort can. Here&#039;s our proof.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/urbanmatter.com\/chicago\/malort-reactions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Inevitable Malort Reactions: Before and After Shots\" \/>\n<meta property=\"og:description\" content=\"There are few things in life that can cause such a rapid shift in emotions as Chicago&#039;s beloved Malort can. Here&#039;s our proof.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/urbanmatter.com\/chicago\/malort-reactions\/\" \/>\n<meta property=\"og:site_name\" content=\"UrbanMatter\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/Pluggchicago\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-06T20:30:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-10T16:26:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/nate.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\n\t<meta property=\"og:image:height\" content=\"658\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danielle Cole\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMatterChicago\" \/>\n<meta name=\"twitter:site\" content=\"@UMatterChicago\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danielle Cole\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/urbanmatter.com\/chicago\/malort-reactions\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/urbanmatter.com\/chicago\/malort-reactions\/\"},\"author\":{\"name\":\"Danielle Cole\",\"@id\":\"https:\/\/urbanmatter.com\/chicago\/#\/schema\/person\/d513159ce33889c0ec1bf0596ba88e95\"},\"headline\":\"10 Inevitable Malort Reactions: Before and After Shots\",\"datePublished\":\"2018-04-06T20:30:01+00:00\",\"dateModified\":\"2019-07-10T16:26:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/urbanmatter.com\/chicago\/malort-reactions\/\"},\"wordCount\":265,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/urbanmatter.com\/chicago\/#organization\"},\"image\":{\"@id\":\"https:\/\/urbanmatter.com\/chicago\/malort-reactions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/nate.jpg\",\"keywords\":[\"malort\",\"malort reactions\"],\"articleSection\":[\"Popular\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/urbanmatter.com\/chicago\/malort-reactions\/\",\"url\":\"https:\/\/urbanmatter.com\/chicago\/malort-reactions\/\",\"name\":\"10 Inevitable Malort Reactions: Before and After Shots | UrbanMatter\",\"isPartOf\":{\"@id\":\"https:\/\/urbanmatter.com\/chicago\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/urbanmatter.com\/chicago\/malort-reactions\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/urbanmatter.com\/chicago\/malort-reactions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/urbanmatter.com\/chicago\/wp-content\/uploads\/2018\/04\/nate.jpg\",\"datePublished\":\"2018-04-06T20:30:01+00:00\",\"dateModified\":\"2019-07-10T16:26:08+00:00\",\"description\":\"There are few things in life that can cause such a rapid shift in emotions as Chicago's beloved Malort can. 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