{"id":19743,"date":"2017-07-19T14:06:19","date_gmt":"2017-07-19T19:06:19","guid":{"rendered":"https:\/\/urbanmatter.com\/chicago\/?p=19743"},"modified":"2017-07-19T14:22:33","modified_gmt":"2017-07-19T19:22:33","slug":"heinz-ketchup-chicago-hot-dog","status":"publish","type":"post","link":"https:\/\/urbanmatter.com\/chicago\/heinz-ketchup-chicago-hot-dog\/","title":{"rendered":"Heinz Tries to Trick Us By Repackaging Ketchup As \u2018Chicago Dog Sauce’"},"content":{"rendered":"
\"heinz<\/a>
Photo Credit: Adweek<\/a><\/em><\/figcaption><\/figure>\n

The number one rule in Chicago (as it should be in the rest of the world) is that ketchup does NOT belong on a hot dog. No exceptions. No ‘if’s,’ ‘and’s,’ or ‘but’s’ about it.<\/span><\/p>\n

Heinz, the nation’s leading ketchup company, has never been too thrilled about this rule. In honor of this year’s National Hot Dog Day, Heinz decided to put Chicagoans’ nerves to the test with their new Chicago Dog Sauce. The \u201cnew\u201d sauce claims to be \u201c<\/span>a delicious recipe made with red ripe tomatoes and a special blend of spices and flavorings.\u201d To their joking delight, (and to our horror), it’s really just ketchup. <\/span><\/p>\n

Bold move, Heinz. You’re treading dangerous ground with this one.<\/p>\n

Heinz has the high hopes of converting Windy City hot dog lovers to using the forbidden condiment on their dogs \u2013 an undoubtedly tall order. As one would expect, the response has been vehement, to say the least.<\/span><\/p>\n

While the ketchup remains the same and is simply touted in Chicago-themed dispensers, you have to give Heinz props for creativity. This \u201cnew\u201d condiment can be purchased online or can be found at the more daring hot dog carts around Chicago for a limited time. <\/span><\/p>\n

Heinz outdid themselves with their fun marketing of the ketchup rebranding. They took to Twitter and targeted their Chicago followers by tweeting a video. \u201c<\/span>On <\/span>#NationalHotDogDay<\/span><\/a> see what happens when we ask Chicago to reconsider its no ketchup rule <\/span>#whatsonyourdog<\/span><\/a>?\u201d <\/span><\/p>\n

The video features a Chicago native putting Heinz Chicago Dog Sauce on his hot dog. After taking a big bite and declaring it delicious, the camera man tells the Chicagoan that it’s just ketchup. The Chicagoan says \u201cDon\u2019t tell my dad about this,\u201d promptly finishing the hot dog drenched in sin sauce.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The number one rule in Chicago (as it should be in the rest of the world) is that ketchup does NOT belong on a hot dog. No exceptions.…<\/p>\n","protected":false},"author":1998,"featured_media":19745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1554],"tags":[2448,2472,2473,793,2437],"class_list":["post-19743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-category-news","tag-chicago-hot-dog","tag-heinz","tag-heinz-ketchup","tag-hot-dog","tag-national-hot-dog-day"],"yoast_head":"\nHeinz Tries to Trick Us By Repackaging Ketchup As \u2018Chicago Dog Sauce' | UrbanMatter<\/title>\n<meta name=\"description\" content=\"For National Hot Dog Day, Heinz committed what Chicago considers the ultimate act of blasphemy \u2013 disguising ketchup and putting it on our sacred hot dogs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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