Leveraging SoftWave Therapy to Revolutionize Non-Drug Pain Management
“This is about turning pain into possibility” says Dave Goodman as he motions over his shoulder at his clinic in Oxnard, CA. Goodman is very down-to earth in a way you don’t expect in Southern California. But Goodman has had his share of humbling experiences.
Amidst personal trials and enduring pain, an innovative and empathetic solution took shape. With roots in Oxnard, California and Las Vegas, Nevada, the Non Med Pain Management Group is spearheading a revolution in non-drug pain management, fueled by the power of SoftWave therapy. This technology is embraced by a spectrum of clients – from celebrities to everyday individuals, serving as a highly effective, non-invasive remedy for chronic musculoskeletal pain. The growth in popularity of SoftWave therapy is exponential.
Even the people down the coast in Beverly Hills are taking note of this revolutionary treatment. “These guys are for real and my celebrity clients in Beverly Hills are driving all the way up there to see what the deal is,” shares Mike Torchia, a celebrity fitness consultant and CEO of Beverly Hills Concierge, a high-profile service for the Beverly Hills Hotel and Beverly Hilton’s guests. “My clients can pay anything, but they come back raving about how much Dave’s clinic has helped them and how modestly priced it is. They can’t believe it.”
This transformative journey was initiated by Dave Goodman, founder of the company, who battled with chronic back pain over the years, enduring surgeries, epidural injections, and extensive chiropractic treatment. His encounter with SoftWave therapy, a part of the recovery regimen of a family friend recovering from a gymnastics accident, marked the turning point. Stunned by the instantaneous relief from a ten-minute session, Dave introduced this innovative treatment to his friend, esteemed chiropractor, Dr. Glenn Lunceford.
Struck by the immediate positive results, Dave and Glenn decided to invest in SoftWave equipment, leading to the inception of the Non Med Pain Management Group and the establishment of multiple clinics. The clinics helmed by Dave in Oxnard, CA, and Glenn in Pahrump, NV are now fully functional, and plans for additional clinics in Salt Lake City, Utah, and Boise, Idaho are underway. The next few years will see an aggressive expansion, with clinics cropping up across the western United States.
SoftWave therapy, a method of tissue regeneration, is an advancement of shockwave therapy. This technology, although not new, has been refined over the decades. Initially explored for medical application in the 1950s, shockwave therapy has evolved to include a broad range of applications, from kidney stone disintegration to treatment of calcific tendinitis and heel spurs. Today, SoftWave technology emerges as a leader, offering the only available unfocused shock wave treatment.