Best Casino SEO Companies

The world of online gambling is extremely competitive, not only in its nature of placing wagers and playing games but also within the industry itself. Online casinos want to drive as much traffic to their gaming site as possible, and how do they do that? Through search engine optimization (SEO), of course. 

Casino SEO is a special form of SEO, used by online gaming sites and designed to attract more players and ultimately increase revenue – it is a big business, after all.  

In this blog, we’ll delve into the best iGaming SEO agencies available right now, helping casino brands boost their visibility and ensure that they rank higher in search engine results.

Best SEO Companies that Focus on Gambling Sites

SEO Company WebsiteAward Best in all respects Best for casino affiliate website promotion customer support for small businesses AI-powered solutions

HighRoller Agency — Best in All Respects

Founded in2022
Target nicheGambling, Betting
Covered marketWorldwide


Why We Picked It

If you’re looking for a digital marketing agency in order to help generate more traffic for your online casino, then we recommend checking out HighRoller. The team at the HighRoller Agency can help optimize your return on the SEO investment, as well as improve your search engine rankings – ensuring that your brand is on top of the results pages of your preferred search engine.

We chose HighRoller Agency as our No.1 best iGaming SEO agency because of the multitude of SEO services that they have on offer. In addition to SEO auditing, competitor analysis, keyword research, and content marketing, their dedicated team offers the best casino link building service, with excellent iGaming link building techniques used to develop unique plans that are catered to each client.

HighRoller Agency works with a number of clients within the online gaming industry, providing an 800% increase in traffic on average thanks to their commitment to delivering high-quality casino SEO services. The team recognizes the value and the importance of gambling SEO and through this, they are able to produce fantastic results. 

Pros & Cons


  • HighRoller Agency targets only gambling and betting niches
  • Fantastic selection of services for any gambling and sports betting casinos
  • A separate team created for every large project
  • Multiple link building options, from guest posting to PBN


  • Limited contact options on the website

CasinoSEO.PRO – Best for Casino Affiliate Website Promotion

Founded in2023
Target nicheGambling, Betting
Covered marketWorldwide


Why We Picked It

CasinoSEO.PRO covers all grounds when it comes to boosting the visibility of your online casino, which makes it one of the best SEO companies that focus on gambling sites. They offer an array of different services including keyword research, competitor analysis, on-page SEO, link building, SEO auditing, affiliate promotion, and content marketing. 

The team conducts a niche analysis to come up with the most cost-effective and profitable casino SEO strategies. They then run an SEO audit to discover any potential areas of improvement before implementing a unique strategy that’s tailored to your brand. With a knowledgeable team of experts and a flexible pricing policy, CasinoSEO.PRO makes our list of the best SEO services that focus on gambling websites.

Pros & Cons


  • Targets only gambling and betting niches
  • Fantastic selection of services for casino websites
  • Flexible pricing policy offered to its clients
  • Strong affiliate website promotion


  • A relatively new company with few client reviews


SeoProfy – Best Customer Support

Clutch profile 
Founded in2012
Target nicheAll niches including gambling and betting
Covered marketWorldwide


Why We Picked It

Established in 2012, SeoProfy has over 10 years of experience in gambling SEO, and it shows. They begin their process by conducting a thorough SEO audit before telling you what they can do to work their magic. They value each of their clients and recognize that if they cannot confidently deliver a massive return on investment, then they will not take on a project. For this reason, we have added SeoProfy to our list.

We appreciate a company that’s honest and values each customer. If SeoProfy does take on your project, then it will provide your brand with its very own team of experts to implement a strategy that’s unique to you. SeoProfy has proven itself to be a trusted SEO company, with a high number of case studies and positive customer reviews to back it up. It’s the go-to agency if you want professional service and a multifaceted approach. 

Pros & Cons


  • Over a decade of experience with a team of seasoned SEO experts 
  • SEO agency for businesses in all niches, also targeting the iGaming industry
  • SeoProfy has made an integral contribution to the development of SEO through their large-scale SEO conference, NaZahid (To the West if translated literally)
  • Stellar customer support


  • Lacks clarity around pricing options

SmartSites – Best for Small Businesses

Clutch profile 
Founded in2011
Target nicheAll niches including gambling and betting
Covered marketWorldwide


Why We Picked It

Since its launch in 2011, SmartSites has garnered a solid reputation within the SEO industry. They offer a large variety of SEO services including SEO analysis, technical SEO audits, mobile SEO, SEO copywriting, and link building. All prices for services provided by SmartSites are customized to your specific brand requirements. SmartSites offers affordable local SEO packages that make it ideal for small businesses just starting out.

Each client is assigned a dedicated project manager to oversee the process, who will provide you with a real-time marketing report so that you can keep up to date with any progress made during the SEO campaign. SmartSite has also received a lot of high praise from previous clients, with an overwhelming amount of positive reviews found online.

Pros & Cons


  • Years of experience working in different industries
  • Strong reputation for their return on investment
  • Their team ensures that they deliver when it comes to performance expectations
  • Account managers are highly praised


  • A small number of poor reviews about their SEO writers not quite delivering to the client’s standard

ThatWare – Best AI-Powered Solutions

Clutch profile
Founded in2017
Target nicheAll niches including gambling and betting
Covered marketWorldwide


Why We Picked It

Since it began operating in 2018, ThatWare has been ahead of the curve when it comes to working with artificial intelligence and how to leverage it. A cutting-edge digital marketing company, ThatWare is a team of highly skilled professionals with a deep understanding of both AI and SEO. 

ThatWare has harnessed the power of AI and has established itself as a trusted partner for casino services. They combine machine learning and natural language processing with SEO analysis and advanced algorithms to help create successful SEO strategies for their clients. As the world’s first company to blend SEO with AI and data science, ThatWare is definitely worth checking out as it offers something totally different in terms of strategy, setting itself apart from any other online casino SEO agency.

Pros & Cons


  • Excellent for new companies looking to optimize their website
  • Numerous testimonials found on their website
  • World’s first company to blend SEO with artificial intelligence and data science


  • Has complicated pricing plans

Compare Top Casino SEO Companies


CompanyPricingFounded inGambling-Specific AgencyInternational SEO ServicesLocal SEO ServicesSEO Content Writing Services

HighRoller Agency

Starting from $4,000 monthly, custom quotes2022YesYesYesComplete content marketing services


Custom2023YesYesNoContent writing strategy


Custom2012NoYesYesComplete content marketing services


Custom2011NoYesYesSEO copywriting & blogging services
ThatWare Monthly pricing plans start from $1,0002017NoYesYesContent writing & proofreading


What Is Casino SEO?

Search engine optimization, otherwise known as SEO, is the process of ensuring that your website ranks highly in search engine results, whether it’s Google or other search engines. Through the use of SEO, your site is given preferred online visibility, which, in turn, drives more website traffic so that you can attract more players and thus increase ROI.

For the iGaming industry, casino search engine optimization is one of the key marketing strategies. Unlike general SEO methods, gambling SEO entails promotion methods that have proved effective for online casinos and betting sites. When implemented effectively, SEO will help to draw more visitors to your website pages. A casino SEO agency will know the peculiarities of this competitive niche and the expectations of your target audience. 

Why Should Your Casino Business Work with an SEO Agency?

If you want your online casino to reach a wider audience, then you should consider cooperating with a gambling SEO service. Through in-depth SEO analysis, comprehensive audits, and the use of relevant keywords, an agency can help put together a strategy that is unique to you and your brand. Content writing and link building, which are crucial for comprehensive SEO, are also more effective and easier to implement with an agency. 

As mentioned, effective SEO plays a crucial role in driving traffic to your online casino. In a market that’s overflowing with choice, it’s important that you do your research and opt for an agency that suits you and your business requirements. A quality service will look at your site and do their homework before they come up with a strategy. Many agencies will also provide you with a team of experts who are dedicated to you and your brand alone.

How to Choose the Best Casino SEO Service

There are many agencies available on the market today, and in order to help your iGaming site thrive, it’s essential to find a company that’s perfect for you and your brand. We’ve put together a list of the criteria that you should consider when researching for a casino SEO service to partner with to help you make the right choice.

Understanding the Types of SEO Services 

Before taking the leap of partnering with an SEO agency, we recommend that you educate yourself on the variety of SEO available they can offer. To gain an advantage when researching SEO agencies, it’s best to at least have a grasp on the basics. Listed below are the different types of SEO services and a brief outline of what they entail.

  • On-Page SEO: This involves optimizing elements of on-page content including headlines, overall content, titles, URL, image alt-tags, etc. On-page SEO also includes implementing relevant links (both internal and external) within your content.
  • Off-Page SEO: This involves techniques that will improve your rankings when it comes to search engines but are not necessarily relevant to on-page content. An effective off-page SEO strategy will build high-authority backlinks to your website.
  • Technical SEO: In order to move you up the rankings in search results, a search engine must understand the content and structure of your website. This will require an up-to-date XML site map. Technical SEO also involves eliminating issues like loading times or error codes (e.g., 404). Mobile optimization is also a must for an online gaming platform, and technical SEO covers this aspect.

Methodology: White-Hat and Black-Hat SEO

SEO practices can be divided into two board categories, white-hat and black-hat SEO. White-hat SEO services align with a search engine’s best practices and have been approved by the search engine, therefore they are safe for your website to use. 

Black-hat SEO, on the other hand, includes techniques that have been banned by search engines as the methods used are more manipulative. Black-hat SEO could result in your site being demoted or permanently blocked by search engines. 

Tactics like link spam, link exchanges, hidden texts, hidden links, purchasing backlinks, and keyword stuffing are considered manipulative and belong to black-hat SEO. Remember – it’s crucial that you and the SEO agency you choose to partner with practice white-hat SEO techniques.

Know Your Goals and Budget

Before opting for a search engine marketing service, take the time to review your outgoings and expenses. Running a casino site can be costly, so it’s best that you recognize the type of service that you’re looking for, and how much this service is going to cost. Take advice from people close to you before committing. You don’t want to purchase an SEO service and leave yourself short. Be sure to work within your budget.

Look at Portfolios and Reviews

When searching for an SEO service provider, take the time to look at their client portfolio so that you can gain an understanding of the services they have delivered to other clients. A reputable SEO agency will include reviews on their website so that you can read success stories for yourself. However, you should also check other reliable sites (like Clutch) for reviews of the company to get different perspectives.

Ask for Case Studies

If an SEO agency chooses not to publicize its case studies, then why not reach out to them and ask? If they are confident in their own ability, then the agency will be more than happy to share their case studies with you as a potential client. Reading through case studies is a good way of determining whether the agency is reliable, as well as checking what strategies the company has used.

Prefer Industry-Specific Casino SEO Companies

When researching SEO service providers, make sure that you pay attention to whether the agency specializes within a specific sector and whether they work with businesses of your scale. In this instance, you will want to opt for a company that focuses on industry-specific SEO or has experience working with online gambling resources. 

Analyze the Cost

Costs of an SEO service provider will vary, depending on the service that you are seeking and the company itself, and you want to partner with an agency that is transparent about its costs. Remember to consider your own budget when opting for an SEO service provider. Most agencies will calculate an individual quote depending on your business. 

Understand the Risks of Low-Cost SEO Services

As SEO is crucial to the success of your online casino, it’s important to acknowledge the risks that come with partnering with a low-cost SEO agency. These risks include a one-size-fits-all strategy. A good SEO agency will cater specifically to you and your brand and come up with a strategy that is unique to you. 

Other risks include account managers who are lacking in experience, provide poor customer service, cut corners, use black-hat SEO tactics, create low-quality content, and take zero accountability. Try to compare pricing plans and quotes from different agencies and make an optimal decision considering the desired outcomes.

Avoid the Pitfall of Guaranteed Rankings in Casino SEO Strategy

Do not fall victim to an SEO company that promises you and your brand the whole world and then some. Remember, search engine optimization can give no guarantees, especially considering that gambling is one of the most competitive niches. A website may claim to have guaranteed rankings within a set number of months, but do your research to avoid the pitfall. This includes looking up case studies and customer reviews. 

What a Good Casino SEO Strategy Prepared by an Agency Should Include

Technical Search Engine Optimization 

In order for your online gaming platform to be successful, it’s crucial that your website runs smoothly on all devices – from desktops to smartphones. A good SEO strategy will include technical SEO, ensuring that there are no scary 404s, fast page loading, and an optimized site for mobile gaming. A technical SEO service will ensure a seamless experience for your players – which will, in turn, keep them coming back for more!

Keyword Research

A keyword is a word or a string of words that are related to what people are inputting into the search bar. To generate more traffic to your site, a good strategy will include finding and implementing relevant keywords into the content of your website. The better the keyword research, the higher up the ranks you’ll find yourself on a search engine results page (SERP). 

Online Gambling Industry Competitors Analysis 

For your online casino platform to attract more visitors, you want it to appear higher than your competitors when it comes to SERPs. To achieve this, you have to know who your main competitors are, what they’re doing, what strategies they use, and the keywords used by them that make them rank higher. Good SEO strategies will do a thorough analysis of your competitors and choose methods that will ensure you beat them in the fight for Google’s top spot.

Website Structure Optimization

If the structure of your website is lacking, then it could be detrimental to your SEO performance. A good SEO strategy will optimize the structure of your casino platform so that it is appealing to visitors, easy to navigate, and provides a user-friendly experience.

Casino Content Marketing Strategy 

In a competitive industry like online gaming, it’s important that you implement solid content marketing to get your brand out into the eyes of the public. An industry-specific SEO service provider will work towards creating content that’s both relevant and interesting to your customers. This may include articles about casino games or other topics that online gamblers may be interested in. 

Link Building Strategy for Your Online Casino Website 

There are a lot of casino SEO agencies that offer link building services to clients, helping them to get more backlinks that direct people to your site. If an established and trusted website links your online casino, then your brand’s credibility and level of trust automatically increases. A good SEO strategy will implement link building to help your site build high-quality backlinks.

Precise Budgeting 

Reliable casino SEO agencies will be transparent about their services and the costs that come with each one. They will not distort reality or add on any extra fees and will be precise upfront when it comes to relaying their prices. 

Regular Reports 

During an SEO campaign, the agency should provide you with regular reports on progress made since the launch. This will help keep you in the loop and up to date with the progress, and hopefully provide you with some positive results!


Remember, you don’t want to just find a good SEO agency, you want to find the most suitable casino SEO service provider for you! Each online casino business is unique, so taking the time to look for an agency that’s right for you will be worth it. Here’s a quick summary of how to choose the best SEO casino service:

  • Understand the different types of SEO
  • Know your goals and budget
  • Research portfolios and reviews
  • Ask for case studies
  • Understand the risks that come with low-cost SEO service providers
  • Avoid falling victim to false promises and SEO guarantees



How Is Casino SEO Different from General SEO?

As the name suggests, casino search engine optimization is a specialized form of SEO that’s tailored specifically for the online casino sector. While there are many similarities with average SEO, there are a number of elements that make it different. Factors including regulations and target audience make gambling SEO different from average SEO, as well as the fact that it is a highly competitive industry.

Are Casino SEO Services Worth It?

SEO processes may take a lot of time and effort to show results. Professional SEO services will help to boost your visibility, drive traffic to your online casino, and provide you with a competitive advantage. Although a long process, specialized SEO is definitely worth looking into to help your iGaming brand thrive.

Can I Do SEO for a Casino Without a Company Specializing in the Gambling Niche?

You can work with a company that does not specialize in the gambling niche; however, working with an industry-specific agency will be much more beneficial to your brand. Such companies understand the industry a lot better, will be up-to-date with industry regulations, and have a greater knowledge of your target audience.

How Long Does SEO for iGaming Websites Take?

The time it takes to get results can vary on a number of factors. SEO is a long-term strategy that requires ongoing effort. It can take up to several months for you to see any noticeable improvements. A good SEO agency will provide you with a more accurate timeline, and keep you updated with regular reports so that you can stay up to date with the progress.

How Do I Choose an Agency for Gambling Search Engine Optimization?

When looking for the best iGaming SEO agency, it’s important to do your research. This article has outlined some tips on how to go about selecting an agency and has provided you with a list of the best SEO companies for gambling sites.