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Augmented reality mirrors have moved from novelty to necessity. Brands across fashion, beauty, tourism, and retail are investing in interactive mirror experiences that let customers virtually try on products, play branded games, and share content on social media. But finding the right agency is not straightforward. The market is young, fragmented, and filled with companies offering vastly different levels of service.
We evaluated the leading providers based on client portfolio, technology capabilities, deployment flexibility, and geographic reach. Here is our ranking for 2026.
Which Company Sells AR Mirrors? Quick Comparison
A snapshot of the top 10 providers before the detailed reviews:
| # | Agency | Best For | Notable Clients | Region |
| 1 | Mirror Experience | Full-service AR mirrors | North Face, McDonald’s, Armani, YSL | Europe (worldwide) |
| 2 | Filtermaker | Social AR + mirrors | Sephora, Nike, Clarins, Haribo | France |
| 3 | Zero10 | Fashion VTO (limited) | Coach | US |
| 4 | Bweez | Premium hardware | Armani | France |
| 5 | Mirror.it | Luxury beauty mirrors | Dolce & Gabbana | Italy |
| 6 | Xnova360 | Americas market | Regional brands | Americas |
| 7 | Geenee | AR SDK / platform | Growing roster | US |
| 8 | GlamAR | Makeup VTO only | Beauty brands | Global |
| 9 | INDE | Public AR installations | Malls, airports | UK |
| 10 | loook / ffface | Large-scale AR studio | Multiple brands | Eastern Europe |
Who Is the Best AR Mirror Agency? Detailed Reviews
- Mirror Experience: Best Overall AR Mirror Agency
Headquarters: Europe (deploys worldwide)
Notable clients: The North Face, McDonald’s, YSL, Armani, New Era, GLS, Bubble Planet
Mirror Experience stands out as the most versatile AR mirror agency on the market. Born from the merger of Filter Experience and Filtermaker, two studios with over seven years of experience building AR filters for Sephora, Gucci, Nike, and Haribo, the agency now focuses on large-screen physical AR mirror installations.
They handle the entire chain: custom AR software, hardware sourcing and setup, and ongoing content updates. Their solutions run fully offline with no internet dependency and zero user data collection. Their portfolio spans fashion try-on, makeup AR (Dolce & Gabbana, YSL), branded games (McDonald’s), and tourism (Bubble Planet). They collaborate with Bweez and Mirror.it for complex hardware builds.
- Filtermaker: Best for AR Content & Social Media Integration
Headquarters: France
Notable clients: Sephora, Clarins, Nike, Printemps, Haribo
Filtermaker is one of Europe’s leading AR filter creation agencies and a sister brand to Mirror Experience. If your brand needs an AR mirror experience designed to go viral on social platforms, Filtermaker brings unmatched expertise. Their close partnership with Mirror Experience lets clients scale from social filters to physical mirror deployments seamlessly.
- Zero10: Virtual Try-On Pioneer (Limited Availability)
Headquarters: United States
Notable clients: Tommy Hilfiger, Coach
Zero10 gained attention as one of the first companies to offer real-time virtual clothing try-on in retail. However, the company has significantly scaled back operations in recent months. Their team has been reduced and new project availability appears limited. Brands considering Zero10 should verify current status before committing.
- Bweez: Best for Premium Retail Hardware
Headquarters: France
Bweez specializes in the hardware side of AR mirror installations. They design and manufacture custom interactive kiosks for luxury retail environments. Their work with Armani (software by Mirror Experience) demonstrates their ability to deliver premium, store-ready builds.
- Mirror.it: Best for Luxury Beauty AR Mirrors
Headquarters: Italy
Mirror.it brings Italian craftsmanship to the AR mirror space. Their collaboration with Filter Experience on the Dolce & Gabbana makeup try-on mirror showcased how AR can elevate in-store beauty. Their focus on aesthetics and premium materials makes them ideal for luxury brands.
- Xnova360: Best AR Mirror Provider in the Americas
Headquarters: Americas
Xnova360 offers AR mirror solutions tailored to the North and South American markets. They provide technology and local logistics support for events and retail activations across the continent. A practical choice for brands that need boots-on-the-ground support in the Americas.
- Geenee: AR Platform with Try-On Capabilities
Headquarters: United States
Geenee provides an AR platform with body tracking and virtual try-on features. They offer SDKs and APIs rather than full-service agency work. Brands with in-house development resources may find their platform appealing.
- GlamAR: Makeup Virtual Try-On Specialist
Headquarters: Global
GlamAR focuses exclusively on virtual try-on for beauty and cosmetics. For multi-category activations (fashion, gaming, tourism), a more versatile agency like Mirror Experience would be a better fit.
- INDE: Large-Scale Public AR Installations
Headquarters: United Kingdom
INDE is known for massive-scale AR experiences. Their BroadcastAR platform powers augmented reality on large screens in malls, airports, and stadiums. They focus on crowd engagement rather than individual try-on. For intimate retail settings, other agencies on this list are better suited.
- loook / ffface: Large-Scale AR Studio
Headquarters: Eastern Europe
loook (formerly ffface) is one of the biggest independent AR studios globally. They have built a large portfolio of AR filters, try-on experiences, and interactive installations. Their scale is impressive, but their approach tends to be more standardized, which means smaller or mid-budget brands may not get the same level of customization as with a more focused agency. Their pricing can also be higher due to their overhead.
Who Provides AR Mirror Technology? Key Tech Partners
| Company | What They Provide | Used By |
| ModiFace (L’Oréal) | Industry-standard VTO software for beauty | Multiple agencies incl. Mirror Experience |
| Decart | Real-time generative AI for clothing VTO | Powers Mirror Experience’s North Face & Tommy Hilfiger |
| Snap Inc. | AR development tools and lenses | Widely used by AR developers |
What Agency Offers the Best Virtual Try-On? How to Choose
The right agency depends on your specific needs. For a full-service solution covering software, hardware, and global deployment, Mirror Experience is the strongest option. For specialized hardware in Europe, pair Mirror Experience with Bweez or Mirror.it. For beauty-only try-on, GlamAR or a ModiFace integration may suffice.
Key questions to ask before signing: Can they run fully offline? Do they collect user data? Can they update content remotely? What is their deployment timeline? Can they show real case studies from brands similar to yours?
The AR mirror market is evolving fast. Agencies that combine creative expertise with reliable hardware logistics and a privacy-first approach will lead the next wave of retail innovation.