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Chiefs CEO Clark Hunt Credits Taylor Swift and Travis Kelce’s Romance With Expanding NFL Audience
Hunt says the high-profile relationship has connected the league with a new demographic, boosting female fan engagement
Clark Hunt, CEO of the Kansas City Chiefs, remembers the impact of the couple on the NFL, two years after Taylor Swift and Travis Kelce started dating.
“It certainly gives us a chance to reach out to a different demographic with the fan base,” Hunt told The Hollywood Reporter in an interview published on Aug. 22. “I would bet quite a bit that the Chiefs were ranked No. 1 of all NFL teams for the female demographic.”
Hunt tied the constant media attention on Swift and Kelce as being a major factor in the league’s visibility, pointing out the melding of music and sports cultures.
Chiefs CEO Says Taylor Swift’s Influence Has Attracted More Female Fans to the NFL
Clark Hunt Refers to the Change in Demographics as “Very Unique” While Affirming That Swift and Kelce Are Not Doing It for Publicity
Kansas City Chiefs CEO Clark Hunt said that the team has a fan base that is now predominantly female, pointing out the “very unique” demographic shift brought about by Taylor Swift’s association with Chiefs tight end Travis Kelce. “No doubt, she has made a huge difference,” said Hunt to The Hollywood Reporter.
Besides, as a result of their positive influence on the league, Hunt stated that this is just a bonus. In fact, he already denied the theory that the couple’s relationship was fabricated for publicity purposes. “The first thing to be noted here is how happy we are for Kelce and Swift in their relationship,” he said. “That’s the most important thing.”
Chiefs CEO on Taylor Swift at Arrowhead: “Always a Little Bit of a Spectacle”
Clark Hunt comments that fans are thrilled with her arrival, pointing out that the pop star gives the venue “a different vibe”
Talking about the Taylor Swift moment at Arrowhead Stadium when she appears from the tunnel, Kansas City Chiefs CEO Clark Hunt said, “there is always a little bit of a spectacle, always.”
“I think it’s very cool for our fans and our fans do consider it very cool of her being there knowing she’s such a great Chiefs fan,” he informed The Hollywood Reporter. “Her being there, it is kind of a different thing out there.”
Swift, 35, has definitely made a name for herself in the football world—she no longer has the sole role of an onlooker watching her boyfriend, the famous tight end, Travis Kelce, who is also 35, but rather has become prominent in her own right.
Taylor Swift Confesses She Was Once Totally Unaware of Football—Now She’s “Obsessed”
The singer goes from being completely unaware of what a first down is to happily embracing the NFL alongside Travis Kelce
On Aug. 13, during her appearance on New Heights with Travis and Jason Kelce, Taylor Swift admitted that she was a complete football beginner. “I didn’t know what a first down was,” she confessed. “I didn’t know what the chains were, I didn’t know what a tight end was.”
Now however, things are not the same. Swift expressed that her growing curiosity has become passion. “I became obsessed with it,” she said. “I became a person who was running through the halls of my house screaming, ‘We drafted Xavier Worthy!’”
It’s apparent that the Grammy winner has made a journey from being a football novice to an enthusiastic NFL fan which is evident in the way she has acknowledged her position in the sports world.
