Global iGaming powerhouse 1win has unveiled a new long-term partnership with boxing icon Saul “Canelo” Álvarez, just ahead of his highly anticipated bout against undefeated challenger William Scull for the IBF super middleweight title.
Canelo Álvarez, who already held the WBA, WBC, and WBO titles, has now reclaimed the IBF belt—making him the undisputed champion in his division.
With this collaboration, 1win isn’t simply stepping in as a sponsor—it’s entering Canelo’s corner as a strategic partner. Both parties highlight that their alliance is rooted in shared values such as discipline, elite performance, and pushing beyond limits.
“When we talk about champions, we talk about people like Saul Álvarez,” said the owner and CEO of 1win in an official statement on Telegram. “From humble beginnings near Guadalajara to dominating global boxing—60 wins, titles in four weight classes, and still aiming higher. He’s not just a sports legend—he represents the mindset we value at 1win: relentless focus, discipline, and hunger for greatness. The fight on May 3rd marks a new chapter, and I’m proud 1win is part of it.”
Álvarez also expressed enthusiasm about the collaboration on his social channels:
“I’m proud to officially partner with 1win—a global brand built for champions. In both boxing and gaming, success demands strategy, focus, and passion. 1win delivers that winning spirit. Expect exclusive content, exciting challenges, and big surprises. Let’s elevate the game—together!”
This new partnership places Álvarez among a growing roster of global 1win ambassadors, which already includes cricket superstar David Warner and actor Johnny Sins. Earlier in April 2025, 1win also announced a major collaboration with MMA legend Conor McGregor, reinforcing its commitment to partnering with elite talent across both sports and entertainment.
About 1win
Founded in 2016, 1win is a global iGaming company offering sports betting, online gaming, and casino services. The brand operates under a Curaçao license, with localized regulation in several Latin American and African regions. Recognized for its innovation and active engagement in traditional sports, esports, and charitable initiatives, 1win continues to expand its presence across key international markets.