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As a beauty enthusiast, you want your online cosmetic haul to be a real success and ensure that the foundation you buy matches your skin tone or that the lipstick you pick will look on point on your lips. But let’s be real – with countless options available, it’s really hard to navigate the overwhelming world of shopping for makeup products online. After all, how can you ensure that you won’t end up picking cosmetics that don’t really live up to their hype? Actually, all it takes to do that is to research the products before committing your money to them.
If you don’t know where to begin, you’re in the right place; this blog will guide you through the 5 most essential aspects to consider when browsing cosmetics online, so keep reading to see how you can make an informed decision.
Look at the ingredients
There’s no need to mention that the worth of a beauty product depends hugely on the ingredients it’s made of, so make sure to check them before buying something. There’s usually a section on cosmetic brands’ websites that describes the product’s ingredients; if you search for them on Google, you can also check their effects on the skin. One important thing to ensure when buying makeup products is to check that the ingredients haven’t caused you skin irritation or allergies in the past.
Obviously, you want to find ingredients that benefit your skin type, so keep this aspect in mind, as this will help you opt for the best cosmetic products that can meet your unique needs and skin concerns.
Check the benefits
Before you choose a cosmetic product, it only makes sense to look at its benefits and see if they can cater to your needs. Each makeup product is designed to achieve a specific goal, like providing full coverage, hydrating the skin, or enhancing the glow, and understanding the benefits can help you select a product that aligns with your unique beauty goals.
Besides, understanding the benefits of a product such as water-resistance or long-lasting can also be an indicator of its performance and give you a guarantee that you will get the best value for your money. For example, the Bourjois brand stands out for its high make-up durability, safety for the skin, and soft shades, among other things, so you cannot go wrong when buying cosmetics from them. But remember that makeup products aren’t created equal, so it’s essential to look at the benefits and see if they make sense for you.
Consider the reputation of the brand
Before you invest in a cosmetic brand, it’s essential to consider people’s opinions about it. Why should you do this? Well, it’s simple: it’s not so likely to end up choosing the wrong product if it enjoys a good reputation among people. Some cosmetic brands become household names because they offer high-quality beauty products that are reliable and meet customers’ needs, such as Bobbi Brown does, for instance.
Behind this brand’s popularity is the “no-makeup makeup” look, which makes everyone feel more empowered when it comes to looking and feeling good. Reviews online can be helpful, but you can dial up your best friend and ask about their experience with a potential brand – you will never regret asking for recommendations!
Assess suitability for your skin type
Your skin type is an essential consideration when looking for cosmetics online. As a makeup enthusiast, you probably are aware of your skin type (if you aren’t, don’t worry, you can easily learn this information), so keep in mind to assess the suitability of the product based on this aspect. It should be mentioned on the cosmetic product’s packaging or the website in the benefits section. If the product isn’t designed for your skin type, it’s better to refrain from purchasing it, as doing the opposite could heighten your skin concerns.
In general, powder-based products, such as foundations, highlighters, and blush, are designed for oily skin types, while cream-based formulations are made for dry skin types. Some beauty products, however, are made for all skin types, no matter their formulations, so the best practice during your cosmetic spree is to check out any information about the product.
Consider your skin tone and undertone
Another essential thing to do is to determine whether a product suits your skin tone and undertone, which is particularly important when it comes to products such as concealer, highlighter, foundation, blush, and lipstick. As you probably know, the shades of these products should mess properly with your complexion, as this will ensure you achieve a natural and seamless look. There are various categories of skin tones: fair, ivory, vanilla, petal, sand, beige, amber, and so on, as well as three skin undertones, including warm, neutral, and cool. When searching for the right foundation shade, it’s essential to be completely certain that it matches your undertone and skin tone, and to this end, it could be a good idea to search through the product swatches or the shade guide the company offers online.
An alternative is to find an influencer or celebrity with the same complexion as you and figure out what type of foundation shade they usually buy. Regarding blushes, lipsticks, and highlighters, you can go as quirky as possible, but if you want a pro look, make sure to check out what colors are the most suitable for your skin tone and undertone – quick research on Google will likely do the trick.
The bottom line
As you can see, there are different things you need to consider when buying cosmetics online. Now, it may seem like there’s a lot that goes into the process, but here’s the thing: if you keep in mind all these aspects, chances are, your online makeup haul will be massively successful, and you will create a stunning look that makes you feel confident in your skin. So, are you ready to shine?