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Almost every business these days owns a mobile app and there is a big reason behind that. Currently, the most popular digital device around the world is the smartphone, with nearly half of the world’s population owning a smartphone. If you think that you can grow your business without a mobile app in this digital age, where the Internet and technology have taken over the world, then you might be mistaken.
With smartphones being an essential part of our daily lives, having a mobile app for your business provides you a direct line to your customers and offers various opportunities for growth. In this post, we will discuss a few ways by which you can grow your business with a mobile app.
1. Enhanced Customer Engagement
The first and foremost way by which you can grow your business with a mobile app is that you can enhance your customer engagement with a mobile app. A mobile app provides a direct line to customers and offers your customers a unique way to interact with your brand. With the help of features like push notifications, you can send updates, reminders, and promotions to customers to keep your brand at the top of their minds.
In addition, you can personalize the app experience for each user based on their customer data and behaviors to strengthen their loyalty and encourage repeat business.
2. Boost Sales and Revenue
Secondly, a mobile app can help to maximize the sales and revenue of your brand, as it can serve as an additional sales channel for your business. Through your mobile app, your customers can easily browse and make purchases from your brand at any time. Some brands even go a step forward and offer exclusive discounts and mobile-only deals to customers that encourage customers to download and use the mobile app.
Furthermore, you can integrate a rewards program into your app that can encourage customer loyalty and repeat purchases, leading to higher sales and revenue.
3. Increased Brand Visibility and Awareness
One thing that every business owner wants to work on is increasing the brand visibility of his/her business. By having a mobile app for your business, you get a unique chance to improve your brand’s visibility, as mobile apps act as a constant reminder on your customers’ devices. The more often users interact with your app and use it, the more they start to remember your brand. Simply having your app’s icon on a customer’s home screen puts your brand at the forefront of their mind.
When you develop a mobile app and list it on various app stores such as the Google Play Store or Apple App Store, your brand becomes more visible to customers searching for related apps and it strengthens your position in a competitive market. Shareme for Android is a great example of an app increasing brand visibility and you can download it from the Play Store, as well as from AppCafe.
4. Adds More Value to Your Business
You might or might not be aware of this, but having a mobile app directly adds more value to your business. When a business has a platform that provides direct access to its customers, then that business is more valuable, and a mobile app certainly does that. It doesn’t matter whether a mobile app is functioning as an online store, information hub, or marketing channel, it directly adds more value to your business and its website.
A good example of this is Telegram, a popular mobile app that has added a lot of value to the company and many users are downloading the app directly from the Telegram website, which is also adding value to Telegram’s website.
5. Direct Marketing Channel
A mobile app also serves as a direct marketing channel, allowing you to expand your market reach and reach your desired target audience without any geographic limits. A mobile app makes your business accessible to a global audience, expanding your potential market. Plus, you can promote your product offering and offer various sales and discounts to your customers in a quick and efficient way.
When it comes to marketing, then a mobile app is considered a highly effective marketing channel. Many of the renowned brands have had up to half of their total online sales attributed to mobile apps.