Do you want to sell products as your brand? For building a powerhouse private label brand, first of all, you should start with why. Why is this brand going to exist? Am I creating this brand because I want to start a cause? Am I creating this brand because I want to build customer loyalty? Am I creating this brand because I want to create something regional, like, regional character, and regional scener? Am I building this brand because I want to build a prestigious brand for gaining higher retail value or credibility? Or I am going to create this brand because I want to provide value, by providing a huge volume of price-sensitive customers. Once you get the answer to that why; you will easily identify what is your vision and direction for your brand. Private label products are most demanding these days due to low cost and versatility. Therefore, making your private-label brand can be the best decision for you.
White Label & Private Label; Explanation:
Private labeling and white labeling are almost the same, but not exactly. A manufacturer produces a generic product, for example, a sports bottle, this bottle has no brand, just a plain bottle, this is a white label. When you buy these bottles and put your logo in them and finally you sell them to the customers as your brand. So, you don’t have to take care of the production, you only put your logo on it and start marketing. A lot of influencers do this as well. For instance, fitness influencers sell their supplements. Now you can understand the concept. Let’s dive deeper into how to set up your private-label brand.
The Process of Making a Private Label Brand:
Following is the procedure for making a private label brand.
- Firstly, you should make your product or you should decide what type of product you want. Pick something that sells well or a product from the branch you are active in. It’s best to start with basic products, because the quality may not be super high. So, when starting try to avoid things like electronics, because they can be fragile. Or food because of its expiry date. Remember you will be responsible for customer care since customers see it as your product. So, don’t make it too hard for yourself. If you still want a product in these categories, it’s possible. But make sure you test the product well before ordering a lot. This is something you should always do before setting up a private-label brand.
- Next, when you manufacture or found the product you want, you need to find a supplier. There are several ways to do this. You should simply use google, and search for the name of your product + the word ‘’white label’’. You can look on marketplaces like private label portals, eBay, etc. You should look for multiple manufacturers and compare them on your price and how the product looks. Once you found one or a few you like, send them a message you are interested in selling their ‘’white label’’ and ask for a sample. You always have to try out the product in real life first, to see the quality and how it looks. When you like the product, it’s time to make it yours. after buying it, you need to provide it with your brand. There are some manufacturers who offer to private label it for you.
- After that, you should find a name and logo for your product. Or you can find a company that manufactures labels. There are a lot of these companies. Then sample your product with the best logo. Now you have got your brand, it’s time for the final step; selling it.
- There are several ways to sell your product. You should always rely on trusted sellers or you can make your online store and make social media pages for advertisement. Since you created your brand, you also want to come across as a unique brand. When selling your product, take all the costs into account, when calculating the price. All the costs like manufacturing of the product, labeling, and shipping, packaging. You should also make sure to invest in marketing too.