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Are you looking to market your online casino? We’re here to help with these awesome strategies. Here are just 5 we utilise at VelSEOity
I. Collaborate with Casino Affiliates for Better Casino Marketing
Gambling portals and casinos are usually under strict jurisdiction in most countries, and affiliate casino marketing is now one of the leading channels for generating quality traffic. Affiliates operate legally and give fair reviews about various gaming portals, allowing users to decide what platform to register and start playing.
The affiliate model helps users find exactly what they are looking for, making them more likely to spend money on your portal. A good example of success with the affiliate model is the case of FortuneJack casino marketing efforts that managed to achieve an ROI of up to 360 percent in its first year after launching its affiliate channel. Affiliates use social media and search engine marketing to help gain loyal customers online and to the gaming floor. They tend to be a lot more successful than traditional media channels at gaining potential customers.
The other major advantage of affiliate casino marketing as a form of casino advertising is that it does not take major investments, and affiliates are only paid for pre-negotiated activities. For instance, you can pay your affiliates only when a user spends some money on your platform. The model is quite safe because both sides are able to trace the shared reports and see all the activities of users. Customers research casinos online – so ensure your casinos attract people with good offers and loyalty programs.
II. Use Email Marketing to Improve your Casino Marketing Strategy
Email casino marketing is not dead. In fact, it can play a critical role when it comes to client acquisition as well as keeping existing clients active. To create a relevant audience for your email casino marketing activities, consider initiating online campaigns, asking users to share their email addresses in return for interesting content, everyday updates, subscriptions, or even useful information.
You might be surprised to learn that 77 percent of B2C casino marketers actually use email marketing as a key channel for interacting with users as well as shaping the right audience. With the backing of email marketing, it’s possible to also boost your website and social media traffic, bringing additional users to your, say, social media campaign or slots tournament.
Email casino marketing, however, also takes up resources to shape the right audience, find the most suitable visual solutions and tone of voice, and eventually convince a user to take specific actions such as checking your latest review, depositing for a game or tournament, or even visiting your blog or website.
The great thing about email casino marketing is that there are numerous tools that can help make your life easier, with MailChimp being one of the most popular. Similarly, there are other popular email casino marketing tools such as Drip, MailerLite, and HubSpot Email Marketing that you can check, test, and pick depending on your budget and preferences.
III. Use a Blog and Content Strategy as Part of your Casino Marketing Ideas
A gigantic digital battle between casino operators is underway, with just about every keyword being incredibly competitive and all the good brand names being registered. The reality, however, is that creativity doesn’t have limits and you can win the battle for digital presence by simply providing good and timely content.
Users are constantly trawling search engines for gaming content that they are interested in, which means that if you know who your audience is, then you can quickly find those users and cater for the content on your platform to engage with them.
To create a successful content strategy, you will first need to understand your audience – what type of topics they are interested in and what they usually search for online. For example, the following vectors can be part of your content strategy:
-Writing articles about payment and your casino’s other technical capabilities
-Reviews about new games, upcoming tournaments, game rules, and other fun stuff that sells
-Sharing interesting and relevant information such as interviews with poker players, and athletes, offering tips for chosen games and reminding users about responsible gaming.
You should pick a topic based on your region preferences, the interests of your audience, and the message you wish to share. Having an active blog keeps users informed about your brand and helps build more trust in your platform.
IV. Create a Bonus Strategy
A reward system is highly effective in the iGaming industry, and players regularly participate to earn timely bonuses and cashback. The great thing about bonuses is that they work for player acquisition, reactivation, and retention. In gaming, there are numerous bonus models available, some of them working as cross-product bonuses that allow players to be involved in new games.
To create a bonus strategy aimed at triggering needed activities, you must take into account your target market and gaming niche rules as well as the already established bonus preferences. The bonus strategy you create should also be unique and keep all sectors of your audience engaged and active while simultaneously keeping player eligibility conditions.
V. Use CRM Tools and Techniques as Part of your Casino Marketing Campaign
The secret to understanding your target audience and offering them suitable games and services is to build a strong customer relationship. If you apply CRM techniques, it is possible to segment the audience into several thematic groups, which include new users, inactive users, or VIP users, and then use separate casino marketing messages as well as bonus strategies for each group.
You can understand certain customer needs better if you maintain player account management. Grouping players by type, interests, and gaming preferences can also help you take the most optimal action. If you use information from your CRM reports, it is also possible to build highly targeted casino marketing campaigns based on the needs of certain groups.
When it comes to choosing a gaming management platform, pay close attention to those that allow player account management, the capability of integration with third-party software, and a full range of reporting. A tool for detecting fraud would also be great for identifying those that come to your platform with bad intentions.