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Marketing agencies know quality, raw user-generated content (UGC) is the sort of content getting attention at the moment. They see it in the number of brands requesting UGC-styled videos for their businesses and the number of engagements this sort of content gets on social media platforms. However, the road to these UGC-styled videos is paved with endless creator outreach, budget overload, and numerous revisions.
To get around these hurdles, top marketing agencies use AI video editors to create lots of UGC videos in minutes, not weeks. They do this using the best AI UGC video editors, which also makes testing various content strategies possible. This is in addition to the overhead costs eliminated along the way.
While AI UGC video editors provide immense benefits, they’re not all the same. Some are average, a few are great, but most aren’t worth entering a second prompt. In this piece, we intend to look at the best AI UGC video editors for marketing agencies.
Why Are AI UGCs Becoming Popular?
It’s a case of the desired (traditional UGCs) not being readily available. Traditional UGCs take too long to make, creators are unreliable, and the cost adds up with the number of videos.
Using AI UGC video editors, marketers can make authentic videos relying on realistic AI avatars that are hard to tell apart. AI UGCs are faster to make, and the subscription fees for the AI tools are much lower than the charges of the average content creator.
Marketing agencies rely on these AI tools to try different strategies, scripts, and hooks. The data from these tests helps them find out what works early enough, so it’s easy to focus on such.
5 Best AI UGC Video Editors for Marketing Agencies
AI UGC video editors aren’t built the same. They differ in capacity, features, and realistic output. Despite these differences, some AI UGC video editors dominate in every aspect of video creation. Marketing agencies will do well to weigh their options before opting for a specific AI UGC video editor. Here are some of the best AI UGC video editors:
Vmake AI Agent
VMake AI Agent is an AI tool that works great for short-form video creation. Marketers can enter their ideas into the AI agent and get complete UGC-styled videos based on their input. A marketer’s only limitation is their prompting capacity.
On Vmake, marketers can make a UGC from just about anything, including product briefs and images. The AI agent has a rich array of features consisting of thumbnail generators, auto captions, and batch edit tools like online video watermark remover. This makes it a powerful AI UGC video editor.
The edge of Vmake AI Agent, especially for marketers, is its speed. Users can create lots of short-form video content in minutes. For marketers, it works in their favor, as they can create different video content, identify the videos that grab attention, and channel their energy in that direction.
Another Vmake specialty is that it’s capable of producing multiple variations of UGC-styled videos. This makes it a great fit for marketers looking to create product demonstrations, talking videos, and others for their campaigns.
A Vmake AI Agent review isn’t complete without mentioning its simple interface. Marketers don’t have to spend hours getting familiar with the AI tool. They can devote more time to creating their campaigns than learning to use the platform.
VEED
A list of top AI UGC video editors isn’t complete without VEED. Its numerous features explain its appeal to marketing agencies. They can make UGC videos using customizable AI avatars, which can lead to realistic videos.
VEED’s over 2m stock media offer marketing agencies a rich idea source for their campaigns. The files are royalty-free, so marketers can use the videos and sound freely.
VEED has collaboration tools. Marketing agencies can use these tools to work together on their campaigns. This reduces the time spent on marketing campaigns.
A typical AI UGC video editor has editing tools. VEED is no exception. On VEED, marketing agencies get access to various editing tools like Magic Cut, AI avatar eye-contact correction, background removal, and more.
VEED’s standout feature is its video hosting capacity. Marketing agencies can host their UGC campaigns on VEED without any restrictions.
MakeUGC
MakeUGC prides itself on its large AI avatar library. This gives marketing agencies more choices when creating UGC videos for their campaigns. AI avatars can also be customized to fit brands. The platform’s integration of OpenAI’s Sora 2 works in favor of marketing agencies looking to create realistic AI UGC videos.
Few AI UGC video editors can match MakeUGC’s 30+ supported languages. It’s perfect for marketing agencies running international ads, as they don’t have to rely on local creators.
MakeUGC has limits on AI videos created. An account can create between 5–20 AI videos monthly, depending on the account category. This could be a problem for marketing agencies with multiple clients.
Arcads AI
Another AI UGC video editor that deserves a mention is Arcads AI. It has about 1,000+ AI avatars, which gives marketing agencies more options for their AI UGC campaigns.
In addition to its collection of unique AI actors, Arcads also allows agencies to create AI characters from scratch. This works great for marketing agencies looking to integrate client products into their UGC video ads.
Arcads attempts to make its AI UGC videos as realistic as possible by adding an emotional side to them. Marketing agencies just need to prompt the right emotional cues and watch them come to life in videos.
Pictory
This is an AI UGC video editor for marketing agencies keen repurposing content. The AI tool allows users to turn anything, including text, URLs, audio, images, PPTs, and others, into a video. Marketing agencies might find this helpful in making UGCs using viral media.
Pictory also allows agencies to customize these videos based on the brand identity features of their client businesses. The platform’s Advanced Studio tools ensure marketing agencies can tweak the videos to perfection.
Pictory’s strength is its capacity to repurpose any form of content into video. However, it lacks realistic AI avatars, which might affect the overall UGC videos created.
Final Thoughts
AI UGC video editors are changing how marketing agencies reach audiences through video content. The best AI UGC video editors, especially Vmake AI Agent, help marketing agencies create quality videos that convert at a much lower cost.
Though the best AI UGC video editors lower the barrier to high-converting content for marketing agencies, they still need human creativity and intervention to reach audiences, especially at a time when consumers are allergic to ‘AI slop.’